LG Bridges the Gap between Ideas and Reality
LG’s new S-Class UI, which will become standard on the company’s high-end handsets, is a totally new interface designed specifically to leverage the advantages of touchscreens. Based around a 3D cube layout with four customizable home screens, S-Class UI eliminates nested menus wherever possible and provides direct access to applications and features. This dynamic interface, with rich graphics changes instantly to fit the task at hand and is the result of LG thinking “what if?” when trying to create the most intuitive interface in the mobile industry. Moreover, a powerful AMD processor ensures that it always runs at top speed.
The first handset that will benefit from the S-Class UI is ARENA, LG’s new flagship model for 2009. This fully-loaded multimedia phone includes a large 3.0-inch full touchscreen with razor sharp WVGA resolution. It achieves a previously unthinkable level of audio quality with all its multimedia features, thanks to Dolby Mobile; even more impressively, a 5 megapixel camera captures incredible quality pictures and can also record DVD-quality video that looks great, even when played back on a large screen TV. With DivX and Xvid video playback support, ARENA is the perfectly convenient multimedia companion.
Wearable mobile devices, until recently just science fiction, will be another highlight of the show. On hand will be LG’s 3G Touch Watch Phone, which was a major hit at Consumer Electronics Show earlier in the year. This is the first market-ready wearable 3G phone and comes with a Bluetooth headset, touchscreen interface and built-in camera for video calls. LG’s PRADA Link (LG-LBA-T950) is a designer accent to the PRADA Phone by LG (LG-KF900). Connecting wirelessly by Bluetooth to the PRADA Phone by LG, PRADA Link provides instant access to text messages and many features without having to take the phone out from a purse or pocket.
LG will demonstrate the world’s first handset modem chip based on Long Term Evolution (LTE) technology. This chip, with a previously unimaginable top download speed of 60 Mbps and upload speed of 20 Mbps, is the core component needed to make a market-ready 4G handset. No longer just an idea, it is nearly 10 times faster than the fastest 3G HSDPA handsets available today and LG will show how this chip can be used to simultaneously download four HD-quality videos and play them back in real-time.
Once thought impossible, LG will prove at Mobile World Congress that high technology can also be eco-friendly with the release of LG’s Solar-powered handset. A solar panel embedded on the phone’s battery cover harnesses the power of the sun to charge the battery without plugging it in. In addition, LG is introducing eco-friendly packaging, using recycled materials and soy-based inks. These initiatives prove LG’s commitment to creating a healthier and cleaner environment for everyone.
LG will hold a press conference at 2:00 p.m. on February 16, the first day of the exhibition, at the Media Center in Hall 2 of Fira de Barcelona. During the conference, LG will show off several new products and lay out its strategy for 2009.
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To see LG’s innovative products and technologies in person, visit LG’s booth at the 2009 Mobile World Congress in Hall 8 of Fira de Barcelona. Please visit http://mwc.lge.com for more information.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2008 global sales of USD 44.7 billion, LG is comprised of five business units - Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems.
LG Electronics Mobile Communications Company (LG) is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is pursuing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology.
For more information, please visit www.lge.com.
LG Electronics 개요
LG Electronics Inc., (KSE: 06657.KS) is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world’s largest producer of CDMA handsets, residential air conditioners, optical storage devices and home theatre systems. With total revenue of more than USD 35 billion (consolidated USD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media. For more information, please visit www.lge.com.
웹사이트: http://www.lge.com
연락처
LG Electronics Global PR, Corporate Communications
media contact: Judy Pae at 이메일 보내기 , phone: 82-2-3777-7144
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