LG Electronics Deepens Alliance with Microsoft by Selecting Windows as Primary Smartphone Platform
“New LG phones running Windows will take advantage of the excitement in this dynamically growing market," said Yong Nam, vice chairman and chief executive officer, LG Electronics. “The Windows platform brings flexible and customer-friendly software that ties into the Web and the PC, giving our phones a wide range of new capabilities to address an increasing number of segments and markets.”
“Windows® phones enable people to tap into digital experiences that span their lives so they can connect to the people, information and services they care about most,” said Steve Ballmer, chief executive officer at Microsoft. “Integrating Windows software with LG’s design leadership will bring new experiences to help enrich people’s lives.”
The agreement also includes a commitment by both companies to create joint teams for R&D, to focus on creating phones with powerful features built on tight integration between hardware and software. It also details joint marketing efforts to expand the reach of these phones at a range of prices in markets across the globe.
This agreement follows a Memorandum of Understanding signed by LG and Microsoft on November 3, 2008, which put in place strategic collaboration on the converged mobile device business.
Complementing the expanded alliance, LG also announced the LG-GM730 which incorporates LG’s signature style with a slim (11.9 mm) and seamless profile and rounded edges. The Windows phone user-friendly with features like one-click email set up and easy finger navigation while browsing with the latest version of Internet Explorer Mobile. Available in the first half of 2009 on Windows Mobile 6.1, LG will add Windows Mobile 6.5 version to their portfolio in the second half of 2009.
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2008 global sales of USD 44.7 billion, LG is comprised of five business units - Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems.
LG Electronics Mobile Communications Company (LG) is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is pursuing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology. For more information, please visit www.lge.com.
About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
LG Electronics 개요
LG Electronics Inc., (KSE: 06657.KS) is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world’s largest producer of CDMA handsets, residential air conditioners, optical storage devices and home theatre systems. With total revenue of more than USD 35 billion (consolidated USD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media. For more information, please visit www.lge.com.
웹사이트: http://www.lge.com
연락처
LG Electronics Global PR, Corporate Communications
media contact: Judy Pae at 이메일 보내기 , phone: 82-2-3777-7144
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