d'strict Unveils First Microsoft Surface Commercial Project in Korea

뉴스 제공

2009-03-12 12:08

서울--(뉴스와이어)--d’strict Holdings, Inc., a Seoul-based user-experience (UX) design consulting company, has partnered with the Louis Quatorze fashion brand to launch Korea’s first digital fashion store with ‘Surface’, the Microsoft multi-touch surface display. The new fashion application is available for clients in the Louis Quatorze boutique of the Hyundai Department Store in Sinchon, downtown Seoul.

While leading companies including BMW, AT&T, Barclays Bank, Sheraton Hotel and others have adopted Microsoft Surface digital technology in their operations, Louis Quatorze has integrated the multi touch surface technology, which allows users to interact with their hands and gestures rather than a mouse and keyboard to provide an innovative customer experience, for the first time in the fashion industry.

“The launch of a digital fashion store by Louis Quatorze is an innovative example of the convergence between IT technology and fashion that foretells how the daily life of users changes,” says Choi Eun-seok, the President of D’strict. “Based on a variety of platforms such as offline stores, Web and mobile, D’strict will continue providing ‘innovative user experience’ services that can create new consumption patterns and basically change daily life.”

In an interactive digital catalogue fusing ‘Surface’ technology with D’strict UX concept and design, Louis Quatorze clients can now access products in the spring/summer season campaign with advanced tag cards. When one’s hand touches the screen, images of various Louis Quatorze products, such as handbags and wallets, move about as your hand moves. The experience allows customers to vividly feel the ‘Day Dream’, the concept of Louis Quatorze’s 2009 spring/summer season campaign, in 3D hologram images.

By combining its innovative user design consulting with various technologies, including 3D sensor, transparent display and infrared ray sensor, D’strict Holdings will continue to provide new concepts in customer service to additional Louis Quatorze boutiques and other leading companies in Korea and abroad, leveraging purchase patterns and customer propensities.

D’strict Holdings
D’strict Holdings is a UX design consulting firm comprised of 120 strategists, designers and developers. Based on a variety of platforms, including Web, mobile, product, space and new media, the company provides innovative user experience design to leading businesses, schools and public organizations in Korea and other countries. And through strategic alliance and R&D partnerships with top level partners around the world, D’strict offers innovative blueprints that can cope with rapidly changing situations in domestic and overseas markets. The company’s clients include Samsung, SK Telecom, LG telecom, Yahoo, KTF, NHN and other top tier global organizations in various industries. For more information, please visit www.dstrict.com/

디스트릭트코리아 개요
디스트릭트는 디지털 미디어 기술을 활용한 콘텐츠 제작을 통해 혁신적인 공간 경험을 디자인하는 디지털 디자인&아트 기업이다. 2004년 설립 이래 20년 넘게 디지털 미디어 기술의 발전에 발맞춰 제공하는 서비스 형태를 변모해 왔다. 2020년 서울 삼성동 케이팝 스퀘어에 퍼블릭 미디어아트 '웨이브(WAVE)'를 선보여 세계적으로 주목받았으며, 몰입형 미디어아트 전시관 '아르떼뮤지엄(Arte Museum)'을 한국, 미국(라스베가스·뉴욕), 중국, 중동에 8개 지점을 개관하며 전세계에서 관람객을 맞이하고 있다. 이 외에도 어린이 체험형 미디어아트 놀이터 '아르떼 키즈파크(Arte kids park)', 미디어아트 콘텐츠 라이선싱 플랫폼 '엘이디.아트(LED.ART)', 투어링 전시 시리즈 '리사운드(reSOUND)' 등으로 사업 영역을 확장하고 있다.

웹사이트: http://www.dstrict.com