LG Cements Design Leadership with 14 International Awards
LG was awarded the 2009 red dot award for product design in seven categories including “Best of the Best” for its Bluetooth speaker (MSB-200). Other LG products recognized by red dot include the Secret phone (KF750), 3G Watch phone (GD910), Universe washer/dryer pair with square doors (F1314FDS2/RV1308BS), microwave oven with wide transparent screen (UD A2), the world’s first aluminum body air conditioner (AS-W126BMSO) and stylish DVD player (DV4S).
LG’s “Best of the Best” winning product is a stylish and easy-to-use portable speaker with a swivel hinge and free-form design. The unit can be easily connected to music devices such as MP3 players and mobile phones via a Bluetooth wireless connection. With its unique swivelling hinge, this stylish product is fully adjustable to provide optimal usability. Users can twist the stick-like speaker into a variety of positions to either stand up straight on a flat surface or be hung on a wall. In addition, LED lights on the unit blink in a unique rhythm, bringing a visual element to the listening experience.
LG also received Germany’s iF design award in seven categories for its trendsetting products such as the 8MP touchscreen Renoir phone (KC910), plasma TVs (PS80 and PS70), and four-door French-door refrigerator (LMX25981).
“Every LG product is designed with the needs of our customers in mind,” said Paul Bae, the head of LG Electronics Corporate Design Center. “Our design expertise is what sets LG apart from others in the industry. We are committed to bringing consumers a refreshing and unique experience with the products they use every day.”
The red dot design award is one of the largest and most renowned industry competitions in the world. The gala award ceremony will take place on June 29, 2009 at the Aalto-Theatre in Essen, Germany. All award-winning entries will be exhibited in a special exhibition from June 30 through July 29, 2009, at the red dot design museum in Essen. The museum houses the largest permanent exhibition of contemporary design in the world.
Last year LG was recognized in 11 categories at both the red dot and iF awards. Some of the winners from last year included Viewty, Venus, Voyager, LCD TV Matching Home Theater System and Triton washing machine. In 2006, LG was named the “Design Team of the Year” by red dot, becoming the second Asian company to win the organization’s Radius trophy.
LG Electronics 개요
LG Electronics Inc., (KSE: 06657.KS) is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world’s largest producer of CDMA handsets, residential air conditioners, optical storage devices and home theatre systems. With total revenue of more than USD 35 billion (consolidated USD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media. For more information, please visit www.lge.com.
웹사이트: http://www.lge.com
연락처
LG Electronics Global PR, Corporate Communications
media contact: Judy Pae at 이메일 보내기 , phone: 82-2-3777-7144
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