‘Samsung Mobile Live’ Brings Hands-On Experiences To Consumers
To introduce consumers to the latest in mobile technology, Samsung will bring its newest products, including the company’s first half flagship product UltraTOUCH, to popular spots in various city centers around the world.
Samsung Mobile Live is the company’s latest “experience” program to give consumers access to its newest mobile technologies more practically when they are commercially available. Samsung’s initiative enables people to try out a product first-hand and encourages them to learn how to use it, without the pressure of a sales pitch. Throughout the program, Samsung hopes to deliver the core message of 'Get in Touch' in a compelling way to solidify its leadership in full touch products.
“Today’s mobile phones offer a variety of multimedia features and innovative technologies, therefore, Samsung is committed to giving our end-users hands-on experiences with these new technologies to try them out in a friendly environment,” said Younghee Lee, Vice President of Marketing for the Mobile Communications Division of Samsung Electronics. “Samsung Mobile Live, our latest endeavour, is a continuation of our earlier promise to provide a mobile for every lifestyle.”
Starting in Italy, Samsung will bring this program to more than 17 cities in five countries including Russia, Poland, Turkey, and China.
<About UltraTOUCH>
Ultimate Style
Samsung has long been regarded as the most stylish mobile phone manufacturer. As the newest flagship edition to the Ultra range (Samsung’s leading style brand), UltraTOUCH is a truly beautiful full-touch mobile, boasting revolutionary touch screen technology, sophisticated design and packed with multimedia features. Centre stage is the 2.8” AMOLED anti-scratch full touch screen, which offers astonishingly bright and vivid colors.
The ultra-slim 12.7mm body of UltraTOUCH unites perfect form and function with full-touch screen and additional 3x4 keypad slider. The subtle arcs and slender contoured silhouette in the design ensure a timeless beauty and the polished ‘silky back’ design means that the phone looks fantastic from every angle. With a brushed metal frame for durability and an anti-scratch, anti-smudge screen, users can keep their phone in great condition.
Ultimate Multimedia
As you would expect from Samsung, the UltraTOUCH is alive with technology. Its embedded 8 megapixel camera with dual power LED flash and smile shot mode means you can capture incredible photographs on your phone. In addition to the industry-leading mobile phone camera, UltraTOUCH offers GPS navigation, providing detailed maps to take users from door to door. Geo-tagging via the GPS chip allows you to tag photos with geographic information, making them easier to use on social networking and photo sites. The high quality 30fps@VGA video recording captures action smoothly, while the groovy music player means that you can listen to sounds as slick as your phone. Samsung UltraTOUCH is also powered with HSDPA 7.2 Mbps, offering speedy internet access.
Ultimate User Interface
Samsung UltraTOUCH provides the best ever full-touch user experience and universal 3x4 keypads together. Users will enjoy being able to control the mobile easily and intuitively – flicking through photos, navigating through maps and surfing the web have never been easier and more interactive thanks to the upgraded TouchWiz user interface. Mobile widgets can be dragged and placed on the screen for one-click access to favorite applications, or the slide-out tactile 3x4 keypad offers a tangible alternative behind the attractive touch screen, creating endless customization opportunities to make your phone your own.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
삼성전자 개요
삼성전자는 반도체, 통신, 디지털 미디어와 디지털 컨버전스 기술을 보유한 글로벌 리더다. 삼성전자는 디지털 어플라이언스 부문, 디지털 미디어 부문, LCD 부문, 반도체 부문, 통신 네트워크 부문 등 5개 부문으로 이뤄져 있다. 세계에서 가장 빠르게 성장하는 브랜드인 삼성전자는 스마트폰, 디지털 TV, 메모리 반도체, OLED, TFT-LCD 분야에서 세계 선두 주자다.
웹사이트: http://www.samsung.com/sec
연락처
Soo Jeong Lee
Samsung Electronics
82) 2 2255 8275
이메일 보내기
