LEDinside estimates the market penetration rate of LED TV to be 2% in 2009 and 11% in 2012
On the other hand, prices of LED TVs are 60% higher than that of the established LCD TVs, and the supply chain of the backlight module is still immature.
LEDinside has conservatively estimated a mere 2% penetration rate for LED TVs this year. While in the future, as the costs of LED and CCFL backlight module get closer and the LED TV’s prices are cut down, this rate can be expected to reach 11%, and the consumption of LEDs in global LCD TVs market will be equivalent to 63% of that in cell phone market.
The consumption amount of LEDs in LCD TV market will be 8 times larger than that in cell phone market
After the brand manufacturers all introducing new LED backlit high-end LCD TVs, LED TVs have gradually became a focus in the industry. Some major manufacturers even estimate the output of LED TVs to take a portion of 10% in the total output. So, the predominant strength of brand TV manufacturers will have an impact on the changes in LED industry.
With an annual cell phone output to be more than 1 billion unites, LEDs can be found in the backlight source, flashlight or the keyboard buttons of each cell phone, LEDinside has estimated the LED consumption amount in cell phones to be roughly above 10 billion grains every year.
Then if all LCD TVs adopt LED backlight(assuming the LCD TVs with edge-type c composing 70% and ones with direct-type replicate composing 30%), the overall scale of LED TV market will be 8 times bigger than that in cell phone market. This is why the LED manufacturers all look forward to see the explosive power of LEDs in TV market and are paying close attention to the blossom of LED TV market to decide when to purchase several more MOCVDs.
According to panel research agency WitsView’s survey, the global LCD TV output of 2009 can be expected to reach 114 million in 2009. And LEDinside estimates the global LED TV market penetration rate of 2009 to be around 2%(Figure-3), with larger size high end LED TVs playing a major role in the market. In the future, as the prices of LED backlight and CCFL backlight module get closer, there will be more space for the end product price to be cut down. And as smaller-sized LCD TVs are also beginning to implement LED backlight, the market penetration rate of LED TV can be hoped to grow up to 11% by 2012, with the amount of LEDs used in global LCD TVs equivalent to 63% of that used in cell phones.
About LEDinside
LEDinside is a subsidiary division of DRAMeXchange Tech Inc. LEDinside provides LED (light-emitting diode) research to users. LEDinside covers the technology development, market trend, and financial information of the LED industry both on a global and regional basis. Additional information can be found at www.ledinside.com
About DRAMeXchange
DRAMeXchange is a global leading provider of market intelligence, in-depth analytical reports and consulting services on the memory chip industry. DRAMeXchange's diverse services portfolio spans key areas including: conferences, market research and electronics commodities exchange services. Additional information can be found at www.DRAMeXchange.com
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2011년 2월 15일 18:51
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2011년 2월 8일 18:38