2010 Kia Soul recognized on “Coolest New Cars Under $18,000” list by Kelly Blue Book’s KBB.com
“Soul’s personality really has made an impact with consumers and the media, who are realizing you don’t have to spend a lot of money to make a statement,” said Michael Sprague, vice president of marketing, KMA. “We are pleased that Soul is being recognized for its playfulness and versatility but also that it is appreciated for its economical attributes that affect real world purchase decisions.”
Kelley Blue Book’s kbb.com editors selected the latest list of Top 10 Coolest New Cars Under $18,000 using the same set of criteria that many consumers use in examining this category: safety, fuel economy, interior size, comfort, technology, the vehicle’s fun-to-drive-factor, as well as the decidedly subjective “cool” factor.
The editors compiled the list of qualifying vehicles using Kelley Blue Book’s New Car Blue Book Values, which reflect real-world transaction prices and provide a more useful comparison point than Manufacturer's Suggested Retail Price (MSRP).
On Kelley Blue Book’s kbb.com Web site, editors state, “You don’t have to drop the big bucks to get a car with kickin’ style and all the techie gadgets required to get by in the world today. Every Kia Soul comes with standout styling, Bluetooth phone connectivity, an auxiliary audio input and iPod integration. But the pulsing speaker lights are the first things you’ll show your friends.”
Also a recipient of the 2009 “Best Value” award by the Texas Auto Writers Association (TAWA) and the “Grooviest Interior” award from Ward’s AutoWorld, Soul is available in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport.
Soul stands out from the crowd with modern, unique styling aimed toward the young and young-at-heart and offers a unique combination of style, value and personalization options. An available Audio Upgrade Package includes speaker lights that can pulse to the beat of the music or add mood lighting to the interior cabin, enhancing the overall personal lounge feeling. The Soul+ offers funky black cloth seats with “glowing” Soul logo inserts while the Soul! trim comes with a distinctive sand-black interior with houndstooth-patterned inserts, and the Soul sport presents a bold red-black interior trim with red-trimmed cloth seats and metal-finish interior accents.
Rolling out now, the special edition 2010 Denim Kia Soul is a unique iteration of the popular urban passenger vehicle that further emphasizes Soul’s cutting edge style and youthful, fun character. The Denim Soul is the first of more special editions to be offered in 2010 for the Kia Soul.
For more information about the 2009 Top 10 Coolest New Cars Under $18,000 by Kelley Blue Book’s kbb.com, visit www.kbb.com/coolcars2009.
웹사이트: http://www.kiamotors.com
연락처
Michael Choo
International Communications Manager
+82-2-3464-5663
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