Samsung presents the next evolution in digital imaging at IFA 2009
Each of the products has been carefully designed to satisfy the sharing and connectivity needs of today’s consumer, while being simple to use and stylish. The range of compact cameras and advanced camcorders recognizes the latest in consumer trends. This includes sharing content on the move, uploading images to popular social networking sites (ST1000, HMX-U10), and sharing the moment by putting the photographer in the picture, thanks to the innovative Dual LCD feature, which includes screens on the front and back of the camera (ST550 and ST500).
Other Samsung products on display include recent additions to its PL series of easy-to-use, compact digital cameras – the PL70 and PL55. These offer 12.2 mega-pixels, 5x optical zoom and eye-catching style. Joining these models is the competitively-priced ES20, which includes Samsung’s Smart Album feature as well as Face Detection, Smile & Blink and Beauty Shot.
“We’re absolutely delighted to be at IFA this year with a range of products that truly reasserts our position as the leading innovator of digital imaging technology,” said Sang Jin Park, Chief executive officer of Samsung Digital Imaging Co., Ltd. and head of the Camcorder Team of Samsung Electronics Co., Ltd.
“Throughout 2009, we’ve continued to listen to what consumers want, creating a series of products that appeal to their needs for advanced sharing mechanisms, ease of use and stylish designs – all of which help to share the moment and capture the fun of digital imaging.”
Mr. Park continued, “Samsung is pioneering the smart camera and camcorder evolution. I’m delighted to introduce the ST550 and ST500 with Dual LCD, making it fun and easy to take the perfect shot of yourself or your friends from in front of the camera. Add to this the three wireless connectivities of the ST1000 for enhanced connectivity and sharing, and the HMX-U10 that makes recording and viewing of video in full HD easier than ever. It’s clear to see that we are truly evolving with the times, transforming photography and digital imaging content creation for everyone.”
ST550 and ST500
Samsung ST550 and ST500 bring the latest in compact camera innovation with their Dual LCD screens. The Dual LCD offers twice the fun of any camera and allows consumers to take photographs they simply couldn’t before. The growing popularity of social networking sites has seen the photographer become the subject of images when it comes to self-portraits or profile pictures with friends and family. The 1.5-inch LCD now on the front of the camera shows the user exactly what the picture will look like, enabling the image to be captured easily, every time. Incorporating a 3.5-inch wide touch screen 1,152K LCD in back, the ST550 delivers almost four times more resolution than traditional cameras and also comes with haptic vibration feedback for ease of use. Complementing this is a 12.2 mega-pixel CCD and 27mm wide angle Schneider KREUZNACH lens with 4.6x optical zoom, allowing a wider shooting range from a shorter distance, and producing clear, clean images with even resolution from the centre of the image to the edges.
A further innovation from Samsung for the ST550 and ST500 is the powerful Gesture User Interface (UI) with built-in gravity sensor. This means that once the camera is on, a simple tap on the front LCD turns it on and the camera is automatically set into self portrait mode with smile detection. Therefore, if users want to take a self portrait, they only need to tap and smile and the picture will be taken, without needing to press the shutter button. Teamed with innovative Samsung technologies such as Smile Shot, Smart Face Recognition and Smart Auto, the camera will also analyze the key elements of the composition and automatically adjust to take the perfect image.
ST1000
Samsung ST1000 allows the user to truly connect with family and friends, and capture and share photo memories on the move. Packed full of innovation and encased in a sleek compact frame, the ST1000 incorporates the never-before-seen combination of geo-tagging technology, Bluetooth 2.0 and DLNA compatibility and Wi-Fi. Wi-Fi enables users to send and post pictures almost as quickly as they take them, while GPS capabilities keep track of where they’ve travelled and help manage images easily.
With the increasing importance of content sharing, the ST1000 provides an unrivalled experience and is a great way to keep networks in the know. The built-in geo-tagging allows users to record the exact details of the location and time the image was taken. Bluetooth 2.0 means that images can be distributed wirelessly to supporting devices such as mobile telephones. And finally, Wi-Fi means that users can now email photos or videos directly from their cameras and upload them to social networking websites, including Facebook, Picasa and YouTube instantly from free Wi-Fi areas*. The ST1000 also offers DLNA connectivity, allowing users to wirelessly connect to other DLNA compatible HDTVs within their networked home to view and share memories.
HMX-U10
HMX-U10 has a unique ergonomic design that breaks free from the traditional look and feel of pocket-sized camcorders. It is the ideal solution for the consumer looking for the ultimate in portability and ease of use in a full HD camcorder. The HMX-U10 offers full-HD video recording with 1920x1080 resolution. The HMX-U10’s 1/2.3-inch, 10M CMOS sensor also gives consumers the ability to capture impressive 10 mega-pixel digital still images, all which can be reviewed on the camcorder’s clear, 2-inch LCD screen.
Samsung’s built-in PC software, “intelli-studio,” enables users to play, edit and share content when the HMX-U10 is connected to a PC via USB. They can also select files they want to share and press a one-touch sharing button to upload directly to YouTube. At 55.7mm x 103mm x 15.5mm, and weighing just 112g including the battery, the HMX-U10 is ultra-compact. Its sleek frame is accentuated by an ergonomic, curved design that angles the body of the camcorder at seven degrees, allowing users to grip the camcorder more comfortably than other UCC camcorders, reducing any related stress on the wrist or arm.
Samsung’s new digital imaging range will be available to view and demo at Hall 20, Messe Berlin.
삼성전자 개요
삼성전자는 반도체, 통신, 디지털 미디어와 디지털 컨버전스 기술을 보유한 글로벌 리더다. 삼성전자는 디지털 어플라이언스 부문, 디지털 미디어 부문, LCD 부문, 반도체 부문, 통신 네트워크 부문 등 5개 부문으로 이뤄져 있다. 세계에서 가장 빠르게 성장하는 브랜드인 삼성전자는 스마트폰, 디지털 TV, 메모리 반도체, OLED, TFT-LCD 분야에서 세계 선두 주자다.
웹사이트: http://www.samsung.com/sec
연락처
Samsung Electronics Co. Ltd
Soojeong Lee
+82-2-2255-8275
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Yeonhee Park
+82-31-277-1099
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