“A New Start for Citibank - Making Customers’ Life Working Out Effortlessly!”
Under Citibank’s new campaign slogan, “My Life is working out effortlessly”, Citibank is set to provide a wide array of diverse financial products, which add real value to the life of customers.
“Good relationship makes your life working out effortlessly” is the key catchphrase dubbed in the advertisement that implicitly suggests that just as a good relationship between two persons can change you life, a good relationship between a customer and bank may serve as an important turning point. Such communication reflects Citibank Korea’s strong wish and commitment to make customers’ life working out effortlessly.
Citibank offers diverse financial products and services aimed at giving practical value to customers. Citibank time deposit offers 5.5%p.a. (before tax, upon 3 year maturity), ‘Very Smart A+ Account’ is a saving account offering max 4.2%p.a. (before tax) if money is deposited for more than 31 days for each deposit transaction. Many other innovative products such as ‘Global Account Opening Service’, ‘International Cash Card’, ‘Global Account Transfer’ services are being provided for its customers.
In a recent video tape produced and distributed to sales branches, Ha Yung Ku, CEO of Citibank, is shown to make a big bow to bank employees thanking them for the good relationship he has with them, as a parody of the advertisement. The idea is that to really impact customers’ life, what needs to be done first is the CEO stepping forward and thanking the employees with whom he works.
Related to the brand campaign, Ha Yung Ku commented, “I hope that Citibank is remembered by our customers as a friendly bank that gives real value,” and added, “Citibank Korea will exert all efforts to achieve customer satisfaction by offering differentiated financial products and services that leverage on our global network.”
About Citibank Korea Inc.
Citibank had opened its first branch in Korea in 1967, and was born newly as Citibank Korea Inc. (CKI) through integration with KorAm Bank in 2004. CKI serves customers at 231 branches (as of end of June in 2009) in Korea by providing the first class financial products and services based on the various products and now-how of Citi with global network including more than 100 years of history and 200 million customers in more than 100 countries. CKI delivers new financial world to the customers through development of innovative financial products and services, encompassing from corporate and investment banking to consumer banking, private banking, and wealth management. Furthermore, Citibank Korea Inc., as a responsible corporate citizen, conducts diverse community activities in the areas of financial education, next generation education, woman, diversity, community, and environment consistently in corporation with sound non-profit organizations.
웹사이트: http://www.citibank.co.kr
연락처
Shin, Hyeon Jeong
Communication Dept.
Citibank Korea Inc.
82-2-3455-2330
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2010년 8월 15일 10:43
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