LG, 20th Century Fox Offer Avatar Content Exclusively on New Chocolate
“LG is very excited to team up with Twentieth Century Fox as both AVATAR and the new LG Chocolate represent innovations in our respective industries,” said Dr. Skott Ahn, President and CEO of LG Electronics’ Mobile Communications Company. “This is also a look at the future of entertainment where content creators and content deliverers work hand-in-hand to provide options that extend beyond just the theater-going audience.”
Tomas Jegeus, co-President of Twentieth Century Fox International, added, “This partnership represents an exciting opportunity to combine two ground-breaking experiences: the revolutionary mobile technology of LG’s New Chocolate with the immersive fantasy adventure of James Cameron’s AVATAR. It’s an exceptional fit.”
One of this year’s most anticipated films, AVATAR is the brainchild of one of today’s most visionary filmmakers, James Cameron. AVATAR takes place on a distant world where a reluctant hero embarks on a journey of redemption and discovery as he leads a heroic battle to save a civilization. Consistent with Mr. Cameron’s previous movies, AVATAR will showcase the most impressive graphics ever rendered on film, combining live action and real environments with CG-animated 3D characters to transform the cinema screen into a strange new world. The film is expected to set new standards in fantasy filmmaking.
Similarly, having led a fundamental design shift with the original Chocolate phone, LG has again challenged conventional thinking and raised the bar with the disruptive styling of the new LG Chocolate. The unique 4-inch widescreen offers an innovative mobile experience with a cinema-like 21:9 ratio and crystal clear HD resolution, making it the perfect platform for watching the high-definition AVATAR trailer. In addition to the exclusive content screening at the phone’s Asia launch, the collaboration also extends to Twentieth Century Fox and the new LG Chocolate’s participation in joint television and online marketing campaigns.
The new LG Chocolate made its official debut in the U.K. in September and is currently available throughout Europe and the Middle East. It is schedule for worldwide release by the end of the year. AVATAR premieres in theaters beginning on December 18th.
Additional information is available at http://newchocolate.lgmobile.com.
LG Electronics 개요
LG Electronics Inc., (KSE: 06657.KS) is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world’s largest producer of CDMA handsets, residential air conditioners, optical storage devices and home theatre systems. With total revenue of more than USD 35 billion (consolidated USD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media. For more information, please visit www.lge.com.
웹사이트: http://www.lge.com
연락처
LG Electronics Inc.
Joon-kyu Jang
+822 3777 3629
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