Over 10-Million LG Cookie Phones Consumed Worldwide
The LG Cookie has been popular across a broad group of consumers since its debut, selling over five million units in Europe, two million in Latin America and two million in Asia. The phone has sold at a rate of over one million units every month this year and LG is expecting demand to increase approaching the holidays.
The Cookie’s slim and stylish exterior with a broad range of color options offers consumers choices to suit personal tastes. The affordable Cookie packs a range of features usually found only in premium-priced full touchphones including an intuitive and easy-to-use user interface, support for widgets, shortcut keys and a 3.0 megapixel camera.
One of the secrets behind the Cookie’s global success is regional customization. For example, the version in the Middle East includes the Koran and a compass to indicate the direction of Mecca. In the Czech Republic, where ice hockey is a national sport, a special edition LG Cookie was released with an ice-hockey game and the logo of Sparta Prague, a popular club.
LG is expecting the Cookie to continue to record steady sales like the LG Chocolate and LG Shine phones. Based on the huge success of the LG Cookie, the company plans to roll out a successor with updated features in early 2010.
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lge.com.
LG Electronics 개요
LG Electronics Inc., (KSE: 06657.KS) is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world’s largest producer of CDMA handsets, residential air conditioners, optical storage devices and home theatre systems. With total revenue of more than USD 35 billion (consolidated USD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media. For more information, please visit www.lge.com.
웹사이트: http://www.lge.com
연락처
LG Electronics Inc.
Corporate Communications
Joon-kyu Jang
+822 3777 3629
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