Samsung Expands Popular PL-Series Of Digital Cameras

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삼성전자 코스피 005930

2010-01-20 08:39

Seoul--(뉴스와이어)--Samsung Digital Imaging Company Inc., a market leader and award-winning innovator in consumer electronics, today extended its popular PL-Series of digital cameras with the introduction of the PL80. This 12.2 megapixel point-and-shoot offers unprecedented value for the casual shooter with a versatile 28mm wide-angle, 5x optical zoom lens, Dual Image Stabilization, and Samsung’s full range of smart features packed in a slim, compact frame.

“Samsung is elevating the stature of its PL-Series with models such as the new PL80,” Mr. SJ Park, CEO of Samsung Digital Imaging Company. “With Samsung’s PL-Series, consumers can now enjoy features such as wider-angle lenses with longer zooms, as well as technologies such as Smart Auto, which brings incredible value to the consumer while at the same time, giving them the ability to take their creativity to new levels and take great photos.”

Impressive Optics

The Samsung PL80 offers an exceptional 28mm wide-angle Samsung lens which provides consumers with a 5x optical zoom (28mm-140mm / 35mm equivalent), giving users the ability to capture more of a desired scene from farther away.

Consumers will benefit from Samsung’s Dual Image Stabilization (IS) technology, which gives them the ability to capture crystal-clear images by combining both Optical and Digital Image stabilizers to produce sharp images. The Optical IS intelligently compensates for hand trembling by shifting the lens in the opposite direction. When Optical IS isn’t quite enough, the Digital IS automatically takes over to ensure virtually blur-free images.

Smart Automatic Controls and Video Recording

Samsung’s PL80 comes fully equipped with an array of automatic controls, including Samsung’s advanced scene recognition technology known as Smart Auto. Designed to simplify the way consumers take a photograph, Smart Auto analyzes key elements of the composition of the image such as color, brightness, motion, and subject, and then selects the appropriate scene mode which will produce the best results possible.

The PL80 also features useful auto focusing options such as object tracking. Samsung’s object tracking enables users to select any object or area within the frame and automatically program the camera to lock and keep its focus on the subject even if it’s moving within the frame. In addition, the PL80 offers Samsung’s Perfect Portrait System – a series of automatic technologies which take the guess work out of shooting beautiful portraits. Key features of the Perfect Portrait System include Face Detection, Samsung’s Smile Shot and Blink Detection technologies, Red Eye Fix mode, and Beauty Shot.

Samsung also offers standard definition video recording in the new PL80. At a resolution of 640x480 and recording at 30 frames-per-second, consumers can switch from taking 12.2 megapixel digital stills to recording movies.

About Samsung Digital Imaging

Samsung Digital Imaging Co. Ltd. is a leader in photo imaging technology, digital cameras and optical devices.The company offers a range of high-performance digital compact and DSLR cameras, introducing cutting-edge features to meet consumer needs. Samsung began developing film cameras in 1979 and has led the growth of the digital imaging market through its advanced technology and innovation.For more information, please visit www.samsungimaging.com

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삼성전자는 반도체, 통신, 디지털 미디어와 디지털 컨버전스 기술을 보유한 글로벌 리더다. 삼성전자는 디지털 어플라이언스 부문, 디지털 미디어 부문, LCD 부문, 반도체 부문, 통신 네트워크 부문 등 5개 부문으로 이뤄져 있다. 세계에서 가장 빠르게 성장하는 브랜드인 삼성전자는 스마트폰, 디지털 TV, 메모리 반도체, OLED, TFT-LCD 분야에서 세계 선두 주자다.

웹사이트: http://www.samsung.com/sec