LG Electronics, Viking Form Strategic Alliance

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LG Electronics
2010-01-21 14:29
Seoul--(뉴스와이어)--Viking Range Corporation and LG Electronics, Inc. today announced that they have entered into a strategic alliance. Areas for collaboration include product cross-sourcing and joint procurement opportunities, and shared R&D and service resources, as well as expanded distribution.

Under the agreement announced today during the International Builders Show, LG plans to reach more U.S. consumers as Viking’s U.S. distributors will have the opportunity to carry premium LG appliances. This specialized distribution channel will complement LG’s existing U.S. network of national and regional appliance dealers. Viking plans to increase its international distribution, particularly in the rapidly expanding Asia/Pacific markets through its alliance with LG.

Fred Carl, Jr., CEO of Viking Range Corporation, said, “Teaming with LG will give our loyal distributors new growth opportunities while allowing Viking to work with one of the strongest global brands and technology leaders in home appliances. We look forward to this mutually beneficial relationship, including future opportunities for product development collaboration.”

“This alliance will leverage the respective brand, technology, marketing and distribution strengths of LG and Viking, enabling us both to satisfy a broader range of consumer needs,” said James Shad, President, LG Electronics USA. “Viking has built an exceptional brand, and LG is proud to be associated with this American icon’s heritage of quality and customer service.”

It is anticipated that Viking distributors will begin offering LG appliances beginning in the second quarter of 2010.

LG Electronics 개요
LG Electronics Inc., (KSE: 06657.KS) is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world’s largest producer of CDMA handsets, residential air conditioners, optical storage devices and home theatre systems. With total revenue of more than USD 35 billion (consolidated USD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media. For more information, please visit www.lge.com.

웹사이트: http://www.lge.com

연락처

LG Electronics Global PR, Corporate Communications
media contact: Judy Pae at 이메일 보내기 , phone: 82-2-3777-7144