Samsung Electronics Takes The European Market By Storm With Innovative New Portfolio Of B2B Solutions
Hosting a 400 square metre exhibit area at ISE 2010, Samsung will be showcasing its LED products and interactive whiteboard solutions, targeting the booming DID market, as well as e-Book readers, LED projectors, and the latest display technology including PC-over-IP (PCoIP) and Voice-over-IP (VoIP). Samsung can be found at Hall 11 Stand K38.
DIDs are mainly used to provide information at airports, retail stores, and other public areas. They can also be used as a part of interior décor to effectively provide a wide array of information. Samsung Electronics believes that the adoption of DID systems would enable quick and precise delivery of information, enhance PR and exhibition activities, remove the need to print information and advertisements, and decrease maintenance costs, through easy system changes.
Since its entry into the large format display market in 2004, Samsung Electronics has been expanding its business by continually developing new technologies and actively analyzing B2B consumer needs. The DID market is recording annual growth of more than 20 percent, and is expected to be worth around 5 billion dollars by 2012. With a market share of 14.7 percent, Samsung Electronics is solidifying its No. 1 position in the market, further widening the gap with the No. 2 player, according to DisplaySearch.
Samsung Electronics emphasizes three elements that make the company’s products unique – human interaction, environmental friendliness, and cost effectiveness through reduction in maintenance needs. Samsung’s products provide a full display solution for long operating hours by applying a dedicated design system for the DID market. Its PC-incorporated monitors allow remote control from a centralized system, and its high performance network and HD video conference monitors are designed to provide as much convenience as possible in the B2B environment.
There is also a wide array of specialty solutions that have been developed based on Samsung Electronics’ unique technologies. Samsung offers specialty solutions for various fields, such as video wall, touch screen, and interactive whiteboard solutions designed for businesses, schools, and hospitals. Through these technologies, the company is playing a leading role in shifting the industry from being product-oriented to solution-oriented.
Samsung Electronics plans to showcase various products and solutions at ISE 2010 and also introduce the visions and strategies it has for the display market, thereby demonstrating its passion for leading the market. The company will also express its wishes to strengthen its leadership in the LED market by featuring a large, ultra-slim monitor with LED technology, LED-based data projector, and personal projector.
“ISE 2010 will serve as a venue for us to demonstrate our innovation and leadership as a vendor that provides leading monitors and display technology,” said JinHwan Kim, vice president of the Visual Display Business at Samsung Electronics. “We are confident that the technologies we are showcasing today – from our e-Book readers, to our projectors and specialty monitors – are laying the foundations for continued success in the B2B display market.”
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of seven independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
삼성전자 개요
삼성전자는 반도체, 통신, 디지털 미디어와 디지털 컨버전스 기술을 보유한 글로벌 리더다. 삼성전자는 디지털 어플라이언스 부문, 디지털 미디어 부문, LCD 부분, 반도체 부문, 통신 네트워크 부문 등 5개 부문으로 이뤄져 있다. 세계에서 가장 빠르게 성장하는 브랜드인 삼성전자는 스마트폰, 디지털 TV, 메모리 반도체, OLED, TFT-LCD 분야에서 세계 선두 주자다.
웹사이트: http://www.samsung.com/sec
연락처
Soojeong Lee
Samsung Electronics
+82-2-2255-8275
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