MILAN--(뉴스와이어)--Samsung Electronics Co., Ltd, a global leader in digital convergence technologies, announced today that it will showcase its innovative digital air solutions at the 37th Mostra Convegno Expocomfort (MCE) in Milan on March 23-27, 2010. MCE is the leading international exhibition for domestic and industrial heating, ventilating, and air conditioning systems.

Hosting a 600 square meter exhibit area at MCE 2010, Samsung will be showcasing its devices for indoor air quality improvement and an Eco Heating System, as well as solutions for room air conditioning, and cooling and heating systems for mid-size offices and large-scale buildings. Samsung’s entire product line-up can be found in Pavilion 15 of the Fiera Milano.

Since establishing its independent Digital Air Solutions Business in 2009, Samsung has been specializing and professionalizing all aspects of the business to position itself as a top global air conditioning manufacturer.

“Our internal development has helped us to provide our customers with upgraded air quality, eco-friendly features, advanced solutions, energy efficiency, and design in our digital air solutions products,” said Kang Ho Moon, senior vice president and head of the Digital Air Solutions business at Samsung Electronics. “We will continue to challenge the traditionally simple concept of air conditioning and heating systems with our innovation.”

Samsung is adapting its superior digital technologies and renowned expertise to create products based on differentiated technology, design and durability to lead the global air conditioning market. Specifically, it is focusing on improving the energy efficiency of its entire product line-up and continuing to create innovative products through technological advancements.

The company also plans to expand its global supply chain management in other markets. By strengthening its market-sensing ability and utilizing local R&D and design centers, Samsung has created strategies specific to each region’s market needs. For example, it developed air conditioners that can withstand extreme temperatures for the Middle East and an Eco Heating System (EHS) that utilizes ambient heat energy for the European region.

The EHS consists of an outdoor unit offering 90 percent performance at -10 degrees Celsius, an indoor air conditioner blowing hot air in the winter and cool air in the summer, and a hydro unit for under floor heating and sanitary water. The EHS is one of the highlights of the 2010 Mostra Congveno Expocomfort and was awarded for being an innovative energy-saving and efficient system.

Samsung emphasizes four elements that make its Digital Air Solutions unique – eco-friendliness, advanced solution technology, health care and unique design.

The eco-friendly EHS offers an integrated air-to-water and air-to-air heating and cooling system in one unit. This economical system not only lowers energy costs and CO2 emissions, but also provides various customizable installation combinations that meet different user needs.

The advanced DVM Plus 4 air conditioning solution offers the highest COP compared to conventional products, and has achieved the largest capacity for heating and cooling. Samsung’s Total Solution integrates that advanced technology into large-scale environments such as hotels and office buildings.

To address the growing public health concern over indoor biological pollutants, Samsung has also introduced the world’s first hydrogen atom and oxygen ion technology to improve indoor air quality and remove more than 99 percent of harmful microorganisms (including SARS and H1N1) to enhance consumer well-being.

Additionally, Samsung’s Digital Air Solutions products boast the company’s unparalleled design with high gloss materials available in refreshing colors to match any interior. Many models are also accompanied by touch buttons and pleasant lighting.

“MCE 2010 will serve as a venue for us to demonstrate our innovation and superior product quality as a vendor that provides leading digital air solutions,” said Mr. Moon. “We are confident that the technologies we are showcasing today – from our home units to our large-scale solutions – are laying the foundations for continued growth and success in the air conditioning market.”

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.7 billion. Employing approximately 157,700 people in 185 offices across 65 countries, the company consists of seven independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

삼성전자 개요
삼성전자는 반도체, 통신, 디지털 미디어와 디지털 컨버전스 기술을 보유한 글로벌 리더다. 삼성전자는 디지털 어플라이언스 부문, 디지털 미디어 부문, LCD 부문, 반도체 부문, 통신 네트워크 부문 등 5개 부문으로 이뤄져 있다. 세계에서 가장 빠르게 성장하는 브랜드인 삼성전자는 스마트폰, 디지털 TV, 메모리 반도체, OLED, TFT-LCD 분야에서 세계 선두 주자다.

웹사이트: http://www.samsung.com/sec

연락처

Soojeong Lee
Samsung Electronics
+82-2-2255-8275
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