Samsung Electronics to Sponsor Asian Amateur Championship

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삼성전자 코스피 005930

2010-05-18 15:06

서울--(뉴스와이어)--Samsung Electronics Co., Ltd., the official sponsor of the world’s leading sporting events including the Olympic Games and the Asian Games, today announced that it will support the Asian Amateur Championship (AAC), an event exclusively for amateur golfers in the Asian region.The event aims to nurture and provide experience for promising amateur golfers in the region who are fast rising to become the stars in the world of international golf.

The sponsorship signing ceremony was held on May 18 at the ANA Intercontinental Hotel in Tokyo, Japan. Present at the ceremony were representatives of the host organizations including the Asia-Pacific Golf Confederation (APGC), the Masters Tournament, and The R&A. Gye-hyun Kwon, Vice President of Samsung Electronics for Global Sports Marketing, also took part.

Beginning this year, Samsung Electronics will serve for three years as the Proud Partner and exclusive sponsor in the field of consumer electronics. Under the agreement, Samsung will gain exposure in publicity materials, advertising boards at the venue and the official website for the event that will be telecast live in over 150 countries worldwide.

“Samsung has been supporting numerous international sporting events such as the Olympics and the Asian Games. Through Samsung Worldwide Championship and other events, we have accumulated extensive experiences in the field of golf as well,” said Gye Hyun Kwon, Vice President and Head of Global Sports Marketing of Samsung Electronics, “Samsung will make utmost efforts to ensure that the support of the AAC on this occasion will not only broadly publicize the spirit of amateur sports, but also provide wonderful opportunities for promising Asian golfers to debut on the world stage and increase their reputation and popularity.”

Kwang-soo Hur, President of the APGC, said: “To maintain Asian players' current good stream in worldwide sports event, it is very critical for global companies to help find and nurture young players. The support of global companies such as Samsung is meaningful in that sense, and we really hope that Asian players can be elevated to the world stage and ultimately contribute to world sports spirit with this sponsorship.”

Established last year, the AAC is a specialized tournament providing optimal conditions for young promising players to debut on the world stage. The winners receive the right to play in the Masters Tournament, and winners and runners-up are able to play in the final round of the British Open preliminaries.

Last year’s inaugural event was won by South Korean player Chang-won Han, and two other players from his country finishing second and third, respectively. The second championship will be held from October 7 to 10 at the Kasumigaseki West Course in Saitama Prefecture, Japan. The event will be played according to a 72-hole stroke play format.

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웹사이트: http://www.samsung.com/sec