DRAMeXchange: Tablet PC will be the spotlight in 2010 Computex

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2010-05-27 16:32

Taiwan--(뉴스와이어)--According to DRAMeXchange, strong netbook growth credit to the PC market in 2009 since netbook has featured with affordable price with performance. 2009 netbook shipment is recorded in 28M units with 172% YoY. We DRAMeXchange expect that netbook has reached the peak at 2009. With the declining ASP and low margin, PC-OEMs will re-focus on regular notebook due to the preferred performance. 2010 netbook is expected at 36M units with 27.2% YoY . Meanwhile, iPad, launched at April, is generally taken as the tablet PC. Many PC-OEMs will start to penetrate into tablet PC market given the shining iPad.

Tablet PC had been launched back to 2000 and targeted itself as the niche product. Due to the higher price, heavy weight, unsatisfactory battery endurance, lack back up for wireless and 3G connection, the tablet PC development is limited. iPad has been positioned at different position that it emphasized more on the friendly user interface, strong app application and matured telecom support. Apple believes that iPad will create a new space between smartphone and notebook. Compared with million units sold at 74 days for iPhone, it took only less than a month for iPad to reach one million units sold. We DRAMeXchange expect 1H10 iPad shipment will be around 1.7M units while 7M~8M will be aimed for 2010.

According to DRAMeXchange, tablet PC is featured differently from netbook in fundamental. Consumers with higher demanded in office work will still prefer to use netbook as the computing device. However, users with higher demand in entertainment with internet browsing and simple tasking will choose tablet PC . iPad offers brand new using experience in terms of multi-touch and software/hardware application rather than netbook. We believe tablet PC will be more competitively advantaged with it can support multi-tasking and Flash player, which will result in the strong impact for competing with netbook.

Generally speaking, DRAMeXchange see seldom overlapping customer base from netbook and tablet PC. That is, DRAMeXchange expect tablet PC will create another new market after netbook. Intel, Asus and Acer will plan to launch and demonstrate the tablet PC products in Computex at this June. Also, Google will cooperate with Verizon on new tablet PC to compete with ipad. With the new joint and new structure that many companies are dedicating, tablet PC is expected to be another spotlight in PC world.

웹사이트: http://www.DRAMeXchange.com