LG To Support Doctors Without Borders Campaign To Eight Malnutrition

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LG전자 코스피 066570

2010-06-03 13:49

서울--(뉴스와이어)--LG Electronics (LG) announced today its sponsorship of “Starved for Attention,” a new campaign by Doctors Without Borders/Médecins Sans Frontières (MSF) to raise awareness for and fight childhood malnutrition, a crisis affecting 195 million children worldwide. The LG Home Entertainment Company will contribute $500,000 toward the campaign and MSF’s treatment programs along with dozens of its flagship INFINIA televisions for use in multimedia exhibits as part of the campaign.

“LG’s support for MSF’s Starved for Attention campaign reflects our shared goal of helping people across cultural and geographic borders and underscores LG’s belief that no child should have to suffer from malnutrition,” said Simon Kang, president and CEO of LG Home Entertainment Company.

Dr. Matthew Spitzer, President of MSF in the United States added, “LG’s sponsorship of the Starved for Attention campaign is an important contribution to our medical teams’ efforts to respond to this crisis and provides us with the latest technology to speak out about this unacceptable situation that requires a sustained response.” In 2009, MSF treated 250,000 malnourished children in 34 countries.

The campaign will feature a series of multimedia documentaries, spotlighting the childhood malnutrition crisis, in “Starved for Attention” exhibitions across the world. The documentaries, produced by MSF in conjunction with VII Photo, will be displayed at the exhibitions using LG INFINIA televisions as canvases. The first exhibition will launch at the New York Times Center in New York City on June 2, followed by Milan, Toronto and other venues (for a complete list, please visit www.starvedforattention.org).

LG전자 개요
LG전자는 가전제품, 전자제품, 자동차 부품 등 여러 분야에서 기술혁신을 선도하는 글로벌 리더이며 세계 130여 개 사업장에서 사업을 전개하고 있다. H&A (Home Appliance & Air Solution), HE (Home Entertainment), VS (Vehicle component Solutions), BS (Business Solutions)의 사업본부로 구성됐으며 TV, 세탁기, 냉장고, 자동차부품, 사이니지, 로봇 등 다양한 분야에서 시장을 선도하고 있다.

웹사이트: http://www.lge.co.kr