Samsung Electronics Debuts as Title Sponsor of IAAF ‘Samsung Diamond League’
Launched in 2010, the ‘Samsung Diamond League’ is an annual series of track and field meets organized by the IAAF that run from May to September, hosting 14 one day meets around the world that feature the world’s best athletes. The ‘Samsung Diamond League’ will enhance the worldwide appeal of athletics by including events for the first time in the United States, China, and Qatar.
In order to engage fans and further the excitement of the event around the world, the IAAF has made arrangements with world athletics stars such as Usain Bolt of Jamaica (sprint) and Sanya Richards of the United States (sprint) to participate in the inaugural season of the ‘Samsung Diamond League.’
Samsung is also an Official Partner of the IAAF World Championships, one of the world’s top sporting events, as part of a three-year agreement that started in 2009. The IAAF is the international governing body for the sport of athletics, which is comprised of events that involve running, sprinting, throwing, jumping and walking.
For Samsung, the sponsorship will offer a range of marketing opportunities in relation to advertising and promotional activities.
“We are very proud of our sponsorship of the IAAF, which is always associated with the highest level of athletic achievement and hosts the world’s top athletes. And now as title sponsor of the ‘Samsung Diamond League,’ we have the honor of connecting with loyal and dedicated athletics fans around the world," said Gyehyun Kwon, Vice President and Head of Worldwide Sports Marketing at Samsung Electronics.
Lamine Diack, IAAF President, said “I am delighted with this deal, particularly because it is with a leading global company that is already our Official Partner for the IAAF World Championships series of events. Samsung understands athletics and we look forward to working closely with them to make the ‘Samsung Diamond League’ a great success.”
Athletics also involves human stories and encourages people to challenge themselves through commitment and determination. This is in line with Samsung’s devotion to achieve performance excellence to benefit its consumers while improving human society through the application of digital technology.
As a global leader in sports marketing, Samsung sponsors many major sporting events and teams around the world, including the Olympic Games as a Worldwide Partner and Chelsea FC of the English Premier League.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
삼성전자 개요
삼성전자는 반도체, 통신, 디지털 미디어와 디지털 컨버전스 기술을 보유한 글로벌 리더다. 삼성전자는 디지털 어플라이언스 부문, 디지털 미디어 부문, LCD 부분, 반도체 부문, 통신 네트워크 부문 등 5개 부문으로 이뤄져 있다. 세계에서 가장 빠르게 성장하는 브랜드인 삼성전자는 스마트폰, 디지털 TV, 메모리 반도체, OLED, TFT-LCD 분야에서 세계 선두 주자다.
웹사이트: http://www.samsung.com/sec
연락처
Soojeong Lee
Samsung Electronics
+82-2-2255-8275
이메일 보내기
-
12월 24일 10:57
