Most Of Korean Consumers Intend To Make OnlinePurchases Over Next 6 Months
The Nielsen Company, a global information and media company conducted a survey in March 2010 and polled over 27,665 internet users in 55 markets from Asia Pacific, Europe, Middle East, North America and South America and concluded that 82% of global consumers are likely to shop online in the next six months. Consumers in Korea(96%) and China(95%) are most likely to make an online purchase in the next six months.
The Nielsen Company also found that books(44%), clothing/accessories/shoes(36%) and airline ticket/reservations(32%) will continue to top the list for planned online purchases in the next six months. For Korean consumers, they intend to make an online purchase of books(67%), clothing/accessories/shoes(56%), cosmetics supplies(49%) and food(49%) in the next six months.
59% of global consumers are not more likely to share a negative rather than a positive product experience online via Twitter or writing a review, 41% would. Asia Pacific (49%) consumers are the most likely to share a negative product experience online than any other region in the world. While consumers in Korea(28%) are the least likely to share a negative product experience online, Chinese(62%) consumers are the most likely to share a negative product experience online in Asia Pacific region.
It is interesting to note that online reviews and peer recommendations also played a key role for shoppers researching future purchases of consumer electronics, cars(38%) and software(28%), and 40% of online shoppers indicate that they would not even buy electronics without consulting online reviews first. Comparing to this, Korean consumers say that they would not buy consumer electronics(33%), cosmetics(28%) and food(22%) without consulting online reviews.
“The Internet has transformed many aspects of life, such as booking travel or buying concert tickets. The ability to do so online has made the process much easier and more efficient and shoppers can obtain experts’ and other shoppers’ online reviews about product/service when making an online purchase.” said Eun-Hee Shin, Managing Director, The Nielsen Company Korea. “We are seeing a strong trend in markets like Korea, where a significant population of online shoppers buy essentials such as groceries, cosmetics and nutrition supplies over the internet. The online market in Korea has a great potential for growth for the future” added Shin.
About the Nielsen Global Trends in Online Shopping Report
The Nielsen Company conducted a survey in March 2010 and polled over 27,665 Internet users in 55 markets from Asia Pacific, Europe, Middle East, North America and South America to look at how consumers shop online: what they intend to buy, how they use various sites, the impact of social media and other factors that come into play when they are trying to decide how to spend their money.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications. The privately held company is active in approximately 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com
닐슨IQ코리아 개요
닐슨IQ는 세계적으로 소비자 행태에 관해 가장 완전하고 객관적인 인사이트를 제공하는 선도적 기업이다. 닐슨IQ는 획기적인 소비자 데이터 플랫폼과 여러 분석 역량을 바탕으로 세계 유수의 소비재 및 유통 기업이 대담하고 자신 있게 의사 결정을 내릴 수 있도록 지원한다. 닐슨IQ는 포괄적 데이터 세트를 사용하고, 모든 트랜잭션을 동등하게 측정해 고객의 소비자 행태에 대한 미래 지향적 시각을 확보, 모든 유통 플랫폼에서 성과를 극대화할 수 있도록 지원한다. 데이터 통합과 공유를 지향하는 닐슨IQ의 철학은 세계에서 가장 영향력 있는 소비자 데이터 세트를 가능하게 한다. 완전한 진실을 전달하는 닐슨IQ는 어드벤트 인터내셔널의 포트폴리오 기업으로, 전 세계 인구 90% 이상을 차지하는 100여개 시장에서 고객사를 지원하고 있다.
웹사이트: https://nielseniq.com
연락처
The Nielsen Company
02-2122-7005
이메일 보내기
