Most Of Korean Consumers Intend To Make OnlinePurchases Over Next 6 Months
The Nielsen Company, a global information and media company conducted a survey in March 2010 and polled over 27,665 internet users in 55 markets from Asia Pacific, Europe, Middle East, North America and South America and concluded that 82% of global consumers are likely to shop online in the next six months. Consumers in Korea(96%) and China(95%) are most likely to make an online purchase in the next six months.
The Nielsen Company also found that books(44%), clothing/accessories/shoes(36%) and airline ticket/reservations(32%) will continue to top the list for planned online purchases in the next six months. For Korean consumers, they intend to make an online purchase of books(67%), clothing/accessories/shoes(56%), cosmetics supplies(49%) and food(49%) in the next six months.
59% of global consumers are not more likely to share a negative rather than a positive product experience online via Twitter or writing a review, 41% would. Asia Pacific (49%) consumers are the most likely to share a negative product experience online than any other region in the world. While consumers in Korea(28%) are the least likely to share a negative product experience online, Chinese(62%) consumers are the most likely to share a negative product experience online in Asia Pacific region.
It is interesting to note that online reviews and peer recommendations also played a key role for shoppers researching future purchases of consumer electronics, cars(38%) and software(28%), and 40% of online shoppers indicate that they would not even buy electronics without consulting online reviews first. Comparing to this, Korean consumers say that they would not buy consumer electronics(33%), cosmetics(28%) and food(22%) without consulting online reviews.
“The Internet has transformed many aspects of life, such as booking travel or buying concert tickets. The ability to do so online has made the process much easier and more efficient and shoppers can obtain experts’ and other shoppers’ online reviews about product/service when making an online purchase.” said Eun-Hee Shin, Managing Director, The Nielsen Company Korea. “We are seeing a strong trend in markets like Korea, where a significant population of online shoppers buy essentials such as groceries, cosmetics and nutrition supplies over the internet. The online market in Korea has a great potential for growth for the future” added Shin.
About the Nielsen Global Trends in Online Shopping Report
The Nielsen Company conducted a survey in March 2010 and polled over 27,665 Internet users in 55 markets from Asia Pacific, Europe, Middle East, North America and South America to look at how consumers shop online: what they intend to buy, how they use various sites, the impact of social media and other factors that come into play when they are trying to decide how to spend their money.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications. The privately held company is active in approximately 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com
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NIQ(NielsenIQ)는 선도적인 소비자 인텔리전스 기업으로, 소비자 구매 행동에 대한 가장 포괄적이고 신뢰할 수 있는 이해를 제공하며 새로운 성장 기회를 발굴하도록 지원한다. NIQ는 세계 최대 수준의 데이터 자산과 세분화된 소비자 및 유통 측정 데이터, 그리고 수십 년간 축적된 AI 모델링 전문성을 결합해 기업이 복잡한 데이터를 실행 가능한 인사이트로 전환할 수 있도록 돕는 의사결정 솔루션을 제공한다. 현재 NIQ는 90개 이상의 국가에서 사업을 운영하며, 전 세계 인구의 약 82%와 7조4000억달러 이상의 소비 지출을 커버하고 있다. 클라우드 기반 플랫폼, 고급 분석 및 AI 기반 인사이트를 통해 The Full View™를 제공함으로써 브랜드와 유통사가 소비자의 구매 행동과 구매 이유, 그리고 다음 행동 방향을 보다 명확하게 이해할 수 있도록 지원한다. 자세한 내용은 웹사이트에서 확인할 수 있다.
웹사이트: https://nielseniq.com/global/en/
연락처
The Nielsen Company
02-2122-7005
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