LG Maintains Pole Position With Smart Laundry Technology

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LG전자 코스피 066570

2010-07-20 16:41

서울--(뉴스와이어)--LG Electronics(LG) is the number one provider of front loader washing machines in the UAE, with a 35 percent market share. With 2009 revenues of AED 88.2m (US $24m), LG’s front loaders are the top selling product within the category, compared to the nearest competitor’s market share of just 12 percent.

Overseas, LG is also the category leader in major markets including USA, Brazil, Singapore, Kazakhstan and Saudi Arabia. In the USA, LG’s front-loaders have ranked number one for thirteen consecutive quarters.

Innovation is at the core of LG’s success. It was one of the first appliance companies to include steam technology and allergy care to wash out allergens without harming fabrics. LG’s premium Steam Washing Machines combine attractive design with a ‘direct drive’ motor to reduce vibrations and noise whilst conserving power requirements. The allergy care and steam refresh system, which is certified by the British Allergy Foundation, ensures that irritants and bacteria are removed along with dirt and stains in the washing cycle to provide the most hygienic wash for clothes, bedding and other textiles. As part of its commitment to deliver quality technology, LG has offered a 10-year warranty on the Direct Drive Motors.

“LG’s continuous success is the result of our ongoing effort to upgrade consumers’ lives with innovations that really improve quality of life,” said Mr H.S.Paik, President of LG Electronics Gulf FZE “Our operations in the UAE is a key component of our global strategy to expand our offering of the most environmentally-friendly and durable washing machines such as the LG steam washer.”

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 82,000 people working in over 115 operations around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Home Appliance Company

The LG Electronics Home Appliance Company is an innovator in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG’s insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, and built-in appliances, are designed to resonate with consumers around the world. LG’s innovative technologies and convenient features, including the world's first interactive refrigerator, steam washing machine and combination oven and microwave, set new trends in the appliance industry, helping to establish LG as a global leader.

LG전자 개요
LG전자는 가전제품, 전자제품, 자동차 부품 등 여러 분야에서 기술혁신을 선도하는 글로벌 리더이며 세계 130여 개 사업장에서 사업을 전개하고 있다. H&A (Home Appliance & Air Solution), HE (Home Entertainment), VS (Vehicle component Solutions), BS (Business Solutions)의 사업본부로 구성됐으며 TV, 세탁기, 냉장고, 자동차부품, 사이니지, 로봇 등 다양한 분야에서 시장을 선도하고 있다.

웹사이트: http://www.lge.co.kr