Samsung Home Appliance Business Keeps Growing at IFA
Innovations
Samsung’s mission is to develop highly innovative and intelligent products that provide an enhanced lifestyle free of hassle from everyday household tasks. In line with this mission, Samsung is unveiling a breakthrough appliance, the Eco Bubble Washing Machine, which will be available across Europe and delivers outstanding wash performance, energy savings and fabric care.
As the leading global brand for side-by-side refrigeration, Samsung is continuously striving to provide globally acknowledged No.1 refrigeration products, while matching local design preferences and features. At IFA, Samsung is displaying its latest refrigerators; the H-Series, has superior design and capacity improvements and the new combined fridge-freezer RL55/RL52 products have an intelligent touch-screen LCD control system. Samsung will also show its innovation in the cooking space with the OmniPro Microwave that intelligently adjusts for optimum results. Rounding out its appliance ranges this year are Samsung’s first tumble dryer, dishwasher and built-in fridge freezer.
In addition to all these product advancements, the booth will showcase Samsung’s expertise in convergence and Digital Leadership, while Samsung’s Eco Zone will show the latest approaches being adopted for reducing environmental impact.
Digital Appliance Vision
Samsung’s executives revealed their goal to become a top industry player, not just in Europe, but globally. The strategy of the Samsung Digital Appliances Business is underlined by ongoing changes being made to accelerate the ’localization’ of Samsung’s business to meet the needs most important to Europeans. Three key factors have been enhanced with the above vision in mind:
· The European Research Center for Home Appliances was created in 2006 in Stuttgart, Germany, with a focus on ensuring quality and satisfaction – a mission that is proving to be fruitful with Samsung’s recent awards such as from Stiftung Warentest for laundry and floor care products and approval level in consumer tests across Europe.
· Samsung also established Design Centers in London and Milan to study the latest design trends and make sure that their products are developed with European tastes in mind.
· Finally, a manufacturing base in Poland was established this year with assembly lines for refrigerators and washing machines. This acquisition provided Samsung with the assets it needs to reach for the top of Europe’s home appliance market.
“Samsung overcame a difficult economy in 2009 and Europe continued to be a strong hub for both production and rising sales,” said ChangWan Hong, executive vice president of the Samsung Digital Appliances Business. “In the second half of 2010 and into 2011, we must continue to tap into the fervent passion for consumer electronics in this region by providing our consumers a relentless stream of new products based on technologies that enhance convergence, sustainability, superior design and service.”
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
삼성전자 개요
삼성전자는 반도체, 통신, 디지털 미디어와 디지털 컨버전스 기술을 보유한 글로벌 리더다. 삼성전자는 디지털 어플라이언스 부문, 디지털 미디어 부문, LCD 부분, 반도체 부문, 통신 네트워크 부문 등 5개 부문으로 이뤄져 있다. 세계에서 가장 빠르게 성장하는 브랜드인 삼성전자는 스마트폰, 디지털 TV, 메모리 반도체, OLED, TFT-LCD 분야에서 세계 선두 주자다.
웹사이트: http://www.samsung.com/sec
연락처
Chenny Kim
Samsung Electronics
+82-2-2255-8265
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