Samsung Partners with 3D Industry Leaders to Bring Consumers into the New Dimension of Entertainment
The campaign features five 3D industry experts, or “Pros”, who will provide content and context and share the latest news around the 3D TV experience. The expert line-up includes executives from DreamWorks Animation, ESPN and the independent game development solution Wild Pockets, as well as movie production teams involved in the development of top box office 3D movies like “Avatar,” “Shark Night” and “Final Destination 3D.”
The campaign, which will run from September 2010 through January 2011, will target global consumers through a variety of social media outlets such as Facebook, YouTube and Twitter. Throughout the campaign consumers will be offered access to exclusive 3D content, the latest news about 3D technology and more.
“The benefits of 3D TV technology for consumers are immense and as a leader in the space, it is Samsung’s responsibility to help inform consumers,” said Sue Shim, Senior Vice President of marketing Group, Visual Display Business at Samsung Electronics. “We are excited to have such a strong lineup of 3D Pros on board to educate consumers and share their 3D experiences. We hope our efforts will increase demand for 3D TV devices and spark increased development in the 3D content market.”
Samsung 3D Pros
Ed Leonard, CTO of DreamWorks Animation
As Chief Technology Officer for DreamWorks Animation SKG, Ed Leonard is responsible for the overall technical direction of the company. With over 16 years of experience in the entertainment industry, he has been credited in more than 12 feature animated projects, including the “Shrek”franchise, “Kung Fu Panda” and “Monsters vs. Aliens.”
David Ellis, 3D feature film director: “Shark Night” and “Final Destination 3D”
In 1996, David Ellis made his debut as a director in the Disney live-action film “Homeward Bound II: Lost in San Francisco.” With more than 70 productions to his name, he is a consummate Hollywood insider. Recent credits include “Final Destination 3D,” “Snakes on a Plane” and “Shark Night.”
Mauro Fiore, director of photography: “Avatar”
Mauro Fiore is most widely known for his work in the 2009 film “Avatar” for which he won the Academy Award for Best Cinematography at the 82nd Academy Awards. “Avatar” was the first film completely shot in 3D to win such an award. His other film credits include: “Training Day,” “Tears of the Sun,” “Smokin’ Aces,” “The Kingdom” and most recently, “The A-Team.”
Shanna Tellerman, CEO of Wild Pockets
Named BusinessWeek’s Best Young Tech Entrepreneur 2009, Shanna Tellerman spun her Carnegie Mellon graduate project into one of the most forward thinking 3D gaming platforms on the market. What started off as Sim Ops, a company creating 3D environments to train emergency responders, has grown into the independent game development solution now known as Wild Pockets. With years of experience working in the video game and emerging 3D games industry, her focus is on breaking down the barriers for creative development in 3D environments.
Chris Stiepock, vice president, ESPN Original Entertainment: X Games
Chris Stiepock was named the vice president and general manager of the X Games franchise in June 2008, responsible for growing the X franchise both domestically and globally. He manages the organization and execution of ESPN’s owned, organized and televised events, including the X Games, Winter X Games, all International X Games events and multiple platform extensions.
More information on the 3D Pro’s is available at:
삼성전자 개요
삼성전자는 반도체, 통신, 디지털 미디어와 디지털 컨버전스 기술을 보유한 글로벌 리더다. 삼성전자는 디지털 어플라이언스 부문, 디지털 미디어 부문, LCD 부분, 반도체 부문, 통신 네트워크 부문 등 5개 부문으로 이뤄져 있다. 세계에서 가장 빠르게 성장하는 브랜드인 삼성전자는 스마트폰, 디지털 TV, 메모리 반도체, OLED, TFT-LCD 분야에서 세계 선두 주자다.
웹사이트: http://www.samsung.com/sec
연락처
Kiyung Nam
Samsung Electronics
+82-2-2255-8289
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