LG to showcase ‘kitchens around the world’

- LG’s Online Cooking Portal Brings Over 100 World-Famous Dishes to Your Table

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LG전자 코스피 066570

2010-11-01 15:47

SEOUL--(뉴스와이어)--LG Electronics (LG) announced the launch of an online cooking portal providing users with over 100 recipes of flagship dishes from select countries. Packed with useful features and expert cooking tips for amateur and advanced cooks alike, this site is designed as a guide for cooking enthusiasts in creating world cuisines in their own kitchens.

The site offers an innovative feature, Cook As You Are, in which visitors can request a recommendation by choosing specific options among six categories: Cultures, Occasions, Courses, Ingredients, Methods and Expertise. The user’s choices will be used to determine the right recipe recommendation from various cultures. For example, the selection of herb, snack and beginner results in a recommendation for easy-to-prepare Honey Roasted Pumpkin, a popular Korean dish. Visitors will also be able to view recipe recommendations from renowned personalities such as Guy Martin, a three-star Michelin chef from France.

In another section of the site entitled Choose Your Kitchen, consumers can experience many international dishes -- up to 100 cultural recipes -- as well as professional cooking tips and techniques from world-renowned chefs. The recipes are broken down into step-by-step details and matched with photos to make it as convenient as possible for home cooks to bring famous international dishes to their tables. The site will also offer insights on ways to maximize LG cooking appliances to improve the recipe or to make the cooking process more convenient.

“This portal will enable those interested in cooking to become global chefs in the comfort of their own kitchens,” said Young-ha Lee, President and CEO of LG Electronics Home Appliance Company. “At LG, we believe enjoying the world’s cuisines shouldn’t be limited to just restaurants and pre-packaged frozen foods. We want to show that international dishes are not only easy to prepare, but fun as well.”

To experience LG’s new cooking portal, visit www.lg.com/cooking. The site is currently available in English and Korean but will also be offered in German and French later this month.

LG전자 개요
LG전자는 가전제품, 전자제품, 자동차 부품 등 여러 분야에서 기술혁신을 선도하는 글로벌 리더이며 세계 130여 개 사업장에서 사업을 전개하고 있다. H&A (Home Appliance & Air Solution), HE (Home Entertainment), VS (Vehicle component Solutions), BS (Business Solutions)의 사업본부로 구성됐으며 TV, 세탁기, 냉장고, 자동차부품, 사이니지, 로봇 등 다양한 분야에서 시장을 선도하고 있다.

웹사이트: http://www.lge.co.kr