GLOBAL CONSUMERS’ ANTICIPATION ABOUT ECONOMIC RECOVERY DECLINED IN Q3
Nielsen’s Global Consumer Confidence Index tracked consumer confidence, major concerns and spending intentions among approximately 26,000 Internet users in 53 countries. In the latest round of the survey conducted between September 3 and September 21, 2010, consumers in India(129 index points) were most bullish globally, followed by Thailand(117 index points).
While positive sentiment drove confidence levels up in the first half of this year, consumer confidence declined in 20 of 53 global markets in the third quarter. Consumer confidence in Asia Pacific, which recorded to 98 index points, ranked the highest regionally and followed by Middle East, Africa and Pakistan with index of 97.
In Europe, recession-battered markets of Greece(57 index points), Italy(64 index points), Spain(65 index points) and Portugal(44 index points) have continued to decline. In contrast, countries in North Western Europe are delivering the strongest and steadiest return to economic growth. Consumer confidence in Germany(87 index points) hit its highest level since Q3 2005, Austria(94 index points) and Belgium(92 index points) rebounded.
“The reversal of global consumer confidence in the third quarter highlights the fragility and uncertainty of the current global economy, and above all, the divergence in pace of recovery among international markets and regions. Stagnant unemployment figures in the United States and increasing jobless numbers in some European markets had a major effect on confidence levels in the third quarter. In response to this, for many consumers, spending on non-essential goods has become more restrained this year compared to the height of the global recession two years ago.” said Eun-Hee Shin, Managing Director, The Nielsen Company Korea.
It appeared that 9 out of the top 10 most optimistic nations in the third quarter came from Asia Pacific such as India(129 index points), Thailand(117 index points), Australia and Indonesia(both 115 index points), Singapore(113 index points), China(104 index points), Malaysia and Hong Kong(both 103 index points). Portugal(44 index points) ranked the most pessimistic nation in Q3 and Korea was still below in rank with index of 59.
14% of global consumers said “I have no spare cash”
14% of global average consumers said they have no spare cash. 27% of North Americans, 19% of Europeans, 17% of Middle East, Africa and Pakistan and 12% of Korean consumers answered like this.
More than global consumers(56%) think their country is in an economic recession
More than half of the global consumers(56%) think their country is in an economic recession and 48% of respondents said their economy would not be out of recession over the next 12 months. In Korea, 73% of consumers said “Korea is in an economic recession”
84% of Korean consumers said “Job prospect in Korea over the next 12 months will not be so good or bad”
1 out of 2 consumers(52%) in the world assumed their local job prospect would not be so good or bad over the next 12 months. 64% of North Americans, 60% of European consumers and even 84% of Korean consumers have the same opinions.
‘The economy’ and ‘Increasing food prices’ (both 13%) are top concerns for global consumers ‘The economy’/‘Increasing food prices’(both 13%) and ‘Work/life balance’(10%) are top concerns for global consumers over the next 6 months. 1 out of 5 Asia Pacific consumers regarded ‘increasing food prices’ as their major concern in contrast that Europeans pointed out ‘Increasing utility bills (electricity, gas, heating, etc)’. It showed that Korean consumers thought ‘Job security’(15%) and ‘The economy’(13%) are their major concerns over the next 6 months.
About the Nielsen Global Consumer Confidence Survey
The Nielsen Global Consumer Confidence Survey was conducted between September 3 and September 21, 2010 and polled approximately 26, 000 consumers in 53 countries throughout Asia Pacific, Europe, Latin America, the Middle East and North America about their confidence levels and economic outlook. The Nielsen Consumer Confidence Index is developed based on consumers’ confidence in the job market, status of their personal finances and readiness to spend. The sample has quotas based on age and sex for each country based on their Internet users, and is weighted to be representative of Internet consumers and has a maximum margin of error of ±0.6%.
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