Citibank Korea Inc. launches the new Citi Clear Card for young professionals

- The Citi Clear Card offers distinctive ‘everyday’ discount benefits including public transportation and lunch

SEOUL--(뉴스와이어)--Citibank Korea Inc. announced today the launch of the ‘Citi Clear Card’ which is dedicated to the specific lifestyle needs of today’s aspiring young professionals on November 9, 2010. The Citibank Clear Card is truly a brand new concept – a card with a clear professional attitude, for the young generation in the work force.

The uniqueness of the Citi Clear Card lies not only in its translucent card plastic design, but also in its clearly defined positioning. To fulfill the needs of its cardholders, the Citi Clear Card provides distinctive ‘everyday’ discount benefits, including public transportation and lunch. It also offers attractive discounts at unique brands such as Times Square, CafféBene, Cheers, and the Apple App Store, enabling Citi Clear Card customers to indulge in fashion trends, social outings and entertainment as well as their pursuit of a vibrant lifestyle.

“Citibank is very excited to introduce this innovative product in Korea, designed to address the specific needs and interests of the young generation,” Sergio Zanatti, head of the Card Business Group at Citibank Korea Inc., said, adding that “the young professional group is a growing and promising market segment in Korea.” This segment has unique consumption power, aspirations, and lifestyles. Citibank clearly understands the importance and potential of this group, and as a result has conducted months of research amongst consumers in this segment in order to fully understand their aspirations and needs. In recognizing young consumers’ needs and different lifestyle patterns, this card aims to be the leading credit card that this young generation will need in the future.

Customer Benefits of the Citi Clear Card:

Citi Clear Card holders can get a KRW 100 discount on bus and subway rides and a 5% discount on lunch at restaurants across the nation. The Citi Clear Card also offers up to 10% discounts on purchases at various unique and trendy merchants which suit the lifestyle needs of young professionals.

With the launch of the Citi Clear Card, various programs will also be offered to make the card more attractive and useful, such as 2 to 3 months free EPP at all local merchants, extra Citi Reward Points if Clear Card holders designate a Citibank account as their card settlement account, as well as 200 extra points for signing up for e-statements.

Citi Clear Card holders will also enjoy the Citibank Premium Dining program, through which Citi card customers can benefit from various dining discounts at restaurants across the nation. Through Citibank World Privileges, Citibank Korea customers get full access to a world of discount benefits and preferential treatments in more than 30 countries around the world. Furthermore, the Citi Clear Card uses the Visa service platform, which provides such special offers as free access to and usage of 4 Naver Squares at Incheon Airport, free valet parking at various hotels and airports, and discounts at major Duty Free Stores.

The annual membership fee for this Citi Clear Card is KRW 5,000 and applications will be accepted at Citibank branches and the Citi internet homepage (www.citibank.co.kr) starting November 9, 2010.

한국씨티은행 개요
씨티은행은 1967년 최초로 한국에 진출한 이래 45년 동안 선진 금융 서비스를 국내 고객에게 제공해 왔으며, 2008년 글로벌 금융위기 때 8억불을 증자해 국내 외환시장 안정에 기여했고, 1970년대 석유 파동시 2억불 차관 제공으로 한국의 무역수지 개선에 기여한 공로로 수교훈장 ‘숭례장’을, 1997년 외환위기 당시 240억불 대외 부채 상환 연장에 기여한 공로로 수교훈장 ‘흥인장’을 받는 등 한국 경제가 어려움에 처할 때에 곁에서 힘이 돼 준 친구 같은 은행이다.

웹사이트: http://www.citibank.co.kr

연락처

Citibank Korea Inc. Communication Dept.
Huh, Kap-Seung
82-2-3455-2340
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