Standard Chartered First Bank opens new branch with state-of-the-art technology
- Newly opened Gangnamyeok Branch has open design and state-of-the-art systems
- Features cutting edge technologies including world’s first intelligent queuing system and Korea’s first video conference system and digital merchandising system at a bank branch
- New branch to help build stronger customer relations through convenient and differentiated services
The Gangnamyeok Branch, which was launched as part of Standard Chartered Group’s new branch design project, presents a sophisticated open-style interior and the world’s first intelligent queuing system and Korea’s first video conference system and digital merchandising system at a bank branch.
Young Il Kim, Head of Consumer Banking at SC First Bank, said, “The newly opened Gangnamyeok Branch is expected to provide differentiated services, appeal to next generation customers, and increase customer transactions through its innovative design and systems.” He added, “I hope the sophisticated open interior and various state-of-the-art systems will allow customers who visit the Branch to have more than just a banking experience. I hope it also encourages customers to purchase more products and recommend us to family and friends.”
Starting with the Gangnamyeok Branch, SC First Bank will be applying this new sophisticated open-style interior to new, relocated or remodeled branches. Further implementation of the three new technologies will be considered after reviewing customer satisfaction level and other requirements.
Three High-Tech Systems
Intelligent Queuing System (IQS), world’s first: The SC First Bank Gangnamyeok Branch is the first bank branch in the world to adopt the intelligent queuing system using RFID tags. When a customer holding an RFID tag passes through the entrance of the Gangnamyeok Branch, the system automatically notifies the Branch Manager and RM. This enables the customer to receive responsive service, without having to wait in line. The RFID tags will be provided to select Preferred Banking, Priority Banking, and Private Banking customers who visit the branch frequently, are open to new technology, and have strong relations with the bank through various products of the Bank such as deposit and loan transactions.
Video Conference, Korea’s first: The Gangnamyeok Branch is the first branch in Korea to install a high-definition video conference system linking the Branch and Head Office to provide in-depth customer consultation on investments and taxes. Based on the customer’s needs, they can receive consultation from investment specialists based in Head Office on an appointment basis. Investment advice will be provided by a consultation team comprised of two investment consultants and one tax accountant.
Digital Merchandising System, Korea’s first: The Gangnamyeok Branch is the first in Korea to adopt a digital merchandising system comprised of a large-size digital touch screen and non-interactive video system for next generation customers. This system is installed in the branch lobby and entrance and enables customers to enjoy various videos and contents, ranging from FX rate and product information to information on the neighboring area. In addition, customers can use this system to participate in events, play games, and select tailored products.
한국스탠다드차타드은행 개요
80년의 역사와 전통을 가진 스탠다드차타드은행은 1929년 조선저축은행으로 출범하여 1958년 제일은행으로 은행명을 변경한 이후 기업금융에 강점을 가진 은행으로 활동해 왔다. 스탠다드차타드의 인수 이후, 2005년 9월 12일 SC제일은행으로 행명을 바꾸고 성공적인 통합 작업을 통해 꾸준한 성장을 해왔다. 2012년 1월 11일 그룹 브랜드와 통합하며 행명을 변경한 스탠다드차타드은행은 ‘고객이 추천하고 싶은 국내 최고의 국제적 은행’이라는 비전을 가지고 고객중심의 조직으로 재편해 기업금융 고객에게는 스탠다드차타드의 글로벌 네트워크를 적극 활용하여 국내와 해외 시장 간의 가교 역할을 하고 있으며, 소매금융 고객에게는 혁신적인 상품 및 차별화된 서비스를 제공함으로써 고객의 니즈를 충족시켜 나가고 있다. 스탠다드차타드은행은 사회적인 책임 의식을 가지고 한국에서 비즈니스 활동을 하는데 전념하고 있으며 스탠다드차타드의 브랜드 약속인 Here for good의 정신 하에 다양한 사회 활동들을 펼치고 있다.
웹사이트: http://www.standardchartered.co.kr
연락처
한국스탠다드차타드금융지주 홍보팀
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02-3702-3524
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