In Q3 2010, South Korea’s main Media ad spend lifted a modest 3% compared to Q3 2009

-Ad spending in Asia Pacific lifted to US$37.1 billion (KRW 42,700 billion) in Q3 2010

-Ad spending in newspaper takes over 50% of all the media ad spending

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2010-12-29 11:20

SEOUL--(뉴스와이어)--Media advertising in the third quarter in 2010 across Asia Pacific markets lifted to US$ 37.1 billion(KRW 42,700 billion) with increase of 9% and ad spending in Korea increased 3%, to an estimated US$ 1.3 billion(KRW 1,180 billion) over Q3 2009.

The Nielsen Company, a global information and media company surveyed 12 countries in Asia Pacific region and announced that Korea’s ad spending in Financing, Insurance & Securities(+7% ) recorded appx. US$ 120 million(KRW 140 billion), which is the biggest growth over Q3 2009, followed by service which decreased to US$ 110 million(KRW 130 billion) with drop of 2% and computer & telecommunication which recorded to US$ 103 million (KRW 120 billion).

Ad spending in Cosmetics, Toiletry & Detergent showed the biggest growth of 21%, followed by Fashion, Transportation Equipment (both +19%), Food(+16%) and Pharmacy & Medical Institution(+12%) with double digit growth compared to Q3 2009.

“As consumers in Asia Pacific region were positive on their economic recovery from our latest Nielsen Global Consumer Confidence Index, media activities of this region has been actively increasing, too.” said Eun-Hee Shin, Managing Director, The Nielsen Company Korea

TV ads posted US$ 410 million(KRW 470 billion) with an increase of 6% compared to Q3 2009 and newspapers’ ads recorded to US$ 550 million(KRW 630 billion) with minimal 1% increase. Magazines(+10%) and Radio(+11%)’s ad increased to US$ 65million(KRW 75 billion) and US$ 41 million(KRW 47 billion)

“Reflecting a slowing but steady economy, Q3 ad spend posted an increase of 3% compared to Q3 2009. Despite recording a minimal 1% increase, Newspapers enjoyed 51% share of all media spend, while 2nd ranked Television showed stronger growth as did both Magazines and Radio.

Meanwhile, seven of the top 10 categories increased over Q3 2009; with five showing robust double digit improvements such as Food, Cosmetics, Toiletry & Detergent and Fashion. It is interesting that large discount stores promoted bargain sales for Thanksgiving season while a new type of advertising using QR code, which can be only scanned by smartphone, appeared in the automotive market in the third quarter.” said Eun-Hee Shin, Managing Director, The Nielsen Company Korea

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NIQ(NielsenIQ)는 선도적인 소비자 인텔리전스 기업으로, 소비자 구매 행동에 대한 가장 포괄적이고 신뢰할 수 있는 이해를 제공하며 새로운 성장 기회를 발굴하도록 지원한다. NIQ는 세계 최대 수준의 데이터 자산과 세분화된 소비자 및 유통 측정 데이터, 그리고 수십 년간 축적된 AI 모델링 전문성을 결합해 기업이 복잡한 데이터를 실행 가능한 인사이트로 전환할 수 있도록 돕는 의사결정 솔루션을 제공한다. 현재 NIQ는 90개 이상의 국가에서 사업을 운영하며, 전 세계 인구의 약 82%와 7조4000억달러 이상의 소비 지출을 커버하고 있다. 클라우드 기반 플랫폼, 고급 분석 및 AI 기반 인사이트를 통해 The Full View™를 제공함으로써 브랜드와 유통사가 소비자의 구매 행동과 구매 이유, 그리고 다음 행동 방향을 보다 명확하게 이해할 수 있도록 지원한다. 자세한 내용은 웹사이트에서 확인할 수 있다.

웹사이트: https://nielseniq.com/global/en/