In Q3 2010, South Korea’s main Media ad spend lifted a modest 3% compared to Q3 2009
-Ad spending in Asia Pacific lifted to US$37.1 billion (KRW 42,700 billion) in Q3 2010
-Ad spending in newspaper takes over 50% of all the media ad spending
The Nielsen Company, a global information and media company surveyed 12 countries in Asia Pacific region and announced that Korea’s ad spending in Financing, Insurance & Securities(+7% ) recorded appx. US$ 120 million(KRW 140 billion), which is the biggest growth over Q3 2009, followed by service which decreased to US$ 110 million(KRW 130 billion) with drop of 2% and computer & telecommunication which recorded to US$ 103 million (KRW 120 billion).
Ad spending in Cosmetics, Toiletry & Detergent showed the biggest growth of 21%, followed by Fashion, Transportation Equipment (both +19%), Food(+16%) and Pharmacy & Medical Institution(+12%) with double digit growth compared to Q3 2009.
“As consumers in Asia Pacific region were positive on their economic recovery from our latest Nielsen Global Consumer Confidence Index, media activities of this region has been actively increasing, too.” said Eun-Hee Shin, Managing Director, The Nielsen Company Korea
TV ads posted US$ 410 million(KRW 470 billion) with an increase of 6% compared to Q3 2009 and newspapers’ ads recorded to US$ 550 million(KRW 630 billion) with minimal 1% increase. Magazines(+10%) and Radio(+11%)’s ad increased to US$ 65million(KRW 75 billion) and US$ 41 million(KRW 47 billion)
“Reflecting a slowing but steady economy, Q3 ad spend posted an increase of 3% compared to Q3 2009. Despite recording a minimal 1% increase, Newspapers enjoyed 51% share of all media spend, while 2nd ranked Television showed stronger growth as did both Magazines and Radio.
Meanwhile, seven of the top 10 categories increased over Q3 2009; with five showing robust double digit improvements such as Food, Cosmetics, Toiletry & Detergent and Fashion. It is interesting that large discount stores promoted bargain sales for Thanksgiving season while a new type of advertising using QR code, which can be only scanned by smartphone, appeared in the automotive market in the third quarter.” said Eun-Hee Shin, Managing Director, The Nielsen Company Korea
닐슨IQ코리아 개요
닐슨IQ는 세계적으로 소비자 행태에 관해 가장 완전하고 객관적인 인사이트를 제공하는 선도적 기업이다. 닐슨IQ는 획기적인 소비자 데이터 플랫폼과 여러 분석 역량을 바탕으로 세계 유수의 소비재 및 유통 기업이 대담하고 자신 있게 의사 결정을 내릴 수 있도록 지원한다. 닐슨IQ는 포괄적 데이터 세트를 사용하고, 모든 트랜잭션을 동등하게 측정해 고객의 소비자 행태에 대한 미래 지향적 시각을 확보, 모든 유통 플랫폼에서 성과를 극대화할 수 있도록 지원한다. 데이터 통합과 공유를 지향하는 닐슨IQ의 철학은 세계에서 가장 영향력 있는 소비자 데이터 세트를 가능하게 한다. 완전한 진실을 전달하는 닐슨IQ는 어드벤트 인터내셔널의 포트폴리오 기업으로, 전 세계 인구 90% 이상을 차지하는 100여개 시장에서 고객사를 지원하고 있다.
웹사이트: https://nielseniq.com
연락처
닐슨컴퍼니 코리아 기업/마케팅 커뮤니케이션부
이정현
02-2122-7087
이메일 보내기
