Samsung’s New SH100 Brings Your World Closer

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삼성전자 코스피 005930

2011-01-05 10:02

SEOUL--(뉴스와이어)--Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced today the launch of the new SH100, a compact Wi-Fi enabled camera that delivers great shots that you can share over the internet and social networks with your friends and family, from wherever you are in the world. The SH100 is set to be Samsung’s leading fully connected camera in 2011, building on the success of the company’s wirelessly connected cameras to date and allowing Samsung to take a dominant position within this growing market.

Samsung’s pioneering steps within the connected camera market can be seen in the SH100’s unique innovation, which allows you to connect wirelessly to your other devices with ease. You can use Wi-Fi to connect to your Android-powered Galaxy S smartphone, so you can use your phone to view the shot you’re about to take in real time. If you’re not happy with it, you can zoom in and out to get the best picture, and then activate the shutter remotely when you’re ready to pose. This innovation means that the days of running between your camera and your subject, trying to line up the perfect group shot, are over – because you now have total control of your camera in the palm of your hand from wherever you are in the shot. You can even use your phone’s GPS to record exactly where you were when you captured your favorite memories.

The SH100’s built in Wi-Fi also means you can automatically back up your shots to your PC by pushing just two buttons, or use DLNA to hook up to your HDTV and see your photos and videos straight away. Wi-Fi also enables you to upload your pictures instantly to your social networking sites such as Facebook, Picasa or Photo Bucket, or to email them to individual email addresses straight from the camera, meaning the people you care about can enjoy your experience from wherever they are. You can also record HD video and share your favorite moments over sites such as YouTube, and to make the upload process of these larger files easier and quicker the SH100 includes an account with mobile hotspot provider Boingo, giving you access to over 200,000 Wi-Fi hotspots worldwide.

The SH100 is the latest example of Samsung’s user-focused innovation and design. The company has always carefully researched its target audience, and in 2011 Samsung is applying this research to create unique products for a younger, more digitally connected generation of camera users. The company is also leveraging its strength in other product areas such as mobile phones to make emerging camera technologies such as Wi-Fi accessible to all camera buyers, even those on smaller budgets.

Mr. Hyunho Chung, Executive Vice President and Head of the Digital Imaging Business, Samsung Electronics, commented: “At Samsung we are always striving to innovate and you can see this in every product we release. From our in depth consumer research we know that younger users have different needs from their digital camera – they don’t want to wait until they get home to share their favorite moments with their friends, they want to be able to do this instantly from wherever they are. The SH100 gives young people the chance to bring their world closer, by drawing on Samsung’s technological strength to deliver total connectivity in a compact camera at an accessible price. Through the SH100 we hope to provide the best product for people looking for the ultimate connectivity from their camera, and strengthen Samsung’s leadership in compact cameras through our unique innovations”.

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삼성전자는 반도체, 통신, 디지털 미디어와 디지털 컨버전스 기술을 보유한 글로벌 리더다. 삼성전자는 디지털 어플라이언스 부문, 디지털 미디어 부문, LCD 부분, 반도체 부문, 통신 네트워크 부문 등 5개 부문으로 이뤄져 있다. 세계에서 가장 빠르게 성장하는 브랜드인 삼성전자는 스마트폰, 디지털 TV, 메모리 반도체, OLED, TFT-LCD 분야에서 세계 선두 주자다.

웹사이트: http://www.samsung.com/sec