Citibank Korea to open futuristically designed Smart Banking Branch

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2011-02-22 15:25

SEOUL--(뉴스와이어)--Citibank Korea, Inc. (CEO Yung-Ku Ha, www.citibank.co.kr) announced that it will open the first Smart Banking Branch. Smart Banking Branch equipped with features distinctive from existing branches is Citigroup’s new branch model introduced for the next generation and Mokdong Branch located in Haenuri Town of Shinjeong-dong, Yangcheon-gu is the first branch of its kind in Korea.

One of the core concepts of Smart Banking Branch is that it allows customer to try diverse convenient channels (mobile, internet, medial wall in branch, etc.) in person to find a new need.

Unlike the past branch model puts focus on the interaction between customer and branch staff, Smart Baking Branch provides customer-centric self-serviced information. For that purpose, Smart Banking Branch is furnished with future-oriented interior design and the service environment that pursues paperless bank branch.

Hung-Joo Lee, Retail/Commercial Banking Group Head of Citibank Korea explained, “Customers who first visit the Smart Banking Branch could be surprised or flustered. But in most cases, customers will become interested in new tech gadgets such as interactively-designed touch panel and be able to conduct necessary transactions without intervention of bank staff. Many people would agree that now we’re in such era where we find it familiar to use touch screen. We expect customers to have fun from transacting with Citibank branch and hope Citibank Korea is perceived by customers as a ‘bank more than just a bank’.”

At the entrance of the branch is placed a large-size LCD panel called ‘Media Wall’ to display such information as news, weather, FX rate, markets, etc.

Inside the branch, ‘Interactive Media Wall’ greets customers on which the visitor can ‘touch’ the information title and view the details. Also, customers can view the information of products and services offered by Citibank Korea by ‘touching’ the information on ‘Service Browser’ installed in the branch.

Based on the information acquired through the customer’s mobile device or computer, or Media Wall placed in the branch, customer can conduct such banking transactions as subscribing for bank product or inquiring account information at the place called ‘Workbench’. If more in-depth discussion is needed, customer can sit face to face with branch staff to get some advice or various additional services.

Starting from Mokdong Branch opening and Bangbae Seoripul Branch and Apgujeong Rodeo Branch opening on Feb 22, Citibank will apply the Smart Banking Branch scheme to new/relocated/refurbished branch down the road and the scheme will become a standard model for all branches of Citibank.

한국씨티은행 개요
씨티은행은 1967년 최초로 한국에 진출한 이래 45년 동안 선진 금융 서비스를 국내 고객에게 제공해 왔으며, 2008년 글로벌 금융위기 때 8억불을 증자해 국내 외환시장 안정에 기여했고, 1970년대 석유 파동시 2억불 차관 제공으로 한국의 무역수지 개선에 기여한 공로로 수교훈장 ‘숭례장’을, 1997년 외환위기 당시 240억불 대외 부채 상환 연장에 기여한 공로로 수교훈장 ‘흥인장’을 받는 등 한국 경제가 어려움에 처할 때에 곁에서 힘이 돼 준 친구 같은 은행이다.

웹사이트: http://www.citibank.co.kr