Citi’s Smart Banking named Service Channel Innovation by IDC Financial Insights
Citi’s Smart Banking was among the 158 entries received across Asia Pacific by FIIA which recognizes successes of financial services firms across the region in its implementation of innovative products and services to achieve business goals.
“Citi‘s regionwide Smart Banking initiative clearly places the customer experience as central to the bank’s engagement strategy. While customer-centricity has been a recurring industry theme in recent years, the approach Citi has taken in bringing together hi-touch, specialist advisory services and interactive enabling technologies to transform its branch service channels, not only positions the bank as being at the forefront of innovation, but also stands it out as a truly customer-centric organization,” said Shawn Yip, Senior Analyst, Asia-Pacific, IDC Financial Insights.
In 2010, Citi changed the course of its retail banking offering in Asia Pacific with the introduction of Smart Banking in six markets in Japan, Hong Kong, Taiwan, Thailand, Vietnam and Singapore.
“We are delighted that FIIA has recognized Citi’s innovative new concept of banking. The Citi Smart Banking branches further underlines our commitment to invest in technology and innovative outlets that cater to the changing needs and lifestyles of our customers,” said Jonathan Larsen, Regional Head, Consumer Banking, Citi Asia Pacific.
“The concept reflects Citi’s global priority for customer-centric innovation offering fast and convenient services to our growing customer base via banking on-the-go,” Larsen added.
Citi Smart Banking branches leverages on technology that defines customers’ banking experience; and has been designed to give them customized solutions – of products, services and innovation – where, how and when they want them.
A Citi Smart banking branch comes equipped with media walls, interactive kiosks and work benches to enable customers to surf through information, learn about financial products and services and conduct transactions.
Citi has a long history of innovation and pioneer in the retail banking space. Citi was the first to introduce 24-hour ATM, which has since become an essential part of everyday life, to 24-hour phone banking and 24-hour cash cards. In 2010 Citi's consumer business in Asia Pacific was the largest business unit for the bank globally; generating net income of US$2.1bn, up over 50% from the previous year.
한국씨티은행 개요
씨티은행은 1967년 최초로 한국에 진출한 이래 45년 동안 선진 금융 서비스를 국내 고객에게 제공해 왔으며, 2008년 글로벌 금융위기 때 8억불을 증자해 국내 외환시장 안정에 기여했고, 1970년대 석유 파동시 2억불 차관 제공으로 한국의 무역수지 개선에 기여한 공로로 수교훈장 ‘숭례장’을, 1997년 외환위기 당시 240억불 대외 부채 상환 연장에 기여한 공로로 수교훈장 ‘흥인장’을 받는 등 한국 경제가 어려움에 처할 때에 곁에서 힘이 돼 준 친구 같은 은행이다.
웹사이트: http://www.citibank.co.kr
연락처
Shin, Hyeon Jeong
Communication Dept.
Citibank Korea Inc.
Tel.82-2-3455-2330
Fax. 82-2-3455-2939
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2025년 11월 14일 17:58
