Bluetooth SIG Adds Apple And Nordic Semiconductor To Board Of Directors

- Industry Leaders Support Expansion of Bluetooth Technology into New Markets

뉴스 제공

2011-06-22 10:04

SEOUL--(뉴스와이어)--The Bluetooth Special Interest Group (SIG) today announced two new members to its board of directors from Apple and Nordic Semiconductor. Leaders in their perspective markets, Apple and Nordic join household names Intel, Motorola, Lenovo, Nokia, Microsoft, Ericsson AB, and Toshiba on the Bluetooth SIG board. These companies, plus the more than 14,500 additional Bluetooth SIG member companies, will drive Bluetooth technology’s expansion into platform and sensor markets.

“We see the importance of platform development and ultra-low power sensor silicon for Bluetooth technology and believe guidance and board participation from Apple and Nordic, industry leaders in these perspective fields, is essential,” said Michael Foley, Ph.D., executive director of the Bluetooth SIG. “We have set the ambitious goal of shipping five billion devices in 2015 – to get there we must continue to build a technology that will offer a simple and secure solution that can be found everywhere, in every type of device. These additions to our board will ensure we succeed in new markets we have targeted for growth.”

The way consumers utilize digital devices is undergoing a fundamental shift – mobile phones, laptops and tablets, TVs and even cars now stand to serve as hub devices that capture data from small sensors monitoring everything from footsteps, heart rate activity, blood pressure and sugar levels to house temperature. Hub devices turn that data into useful information at the application layer, then may push that information to the cloud. Apple and Nordic understand this shift; insight from Apple on platform development and Nordic for sensor silicon demands will ensure a smooth growth trajectory of Bluetooth v4.0 into these new areas.

Nordic Semiconductor’s Svein-Egil Nielsen brings extensive experience in R&D as well as his entrepreneurial spirit to the Bluetooth SIG. Nielsen’s vast understanding of the ultra-low power space and its demands will help guide continued development of the Bluetooth v4.0 specification.

“Bluetooth technology has been the main R&D focus at Nordic for the last six years and we are now in a position to enable new and exciting products for consumers,” said Svenn-Tore Larsen, CEO Nordic Semiconductor. “ With our success in ultra-low power wireless technology, we know the market, applications and the customers. Nordic is proud to have the opportunity to extend this knowledge to the Bluetooth community.”

Apple and Nordic’s two-year appointments were agreed upon by unanimous vote of the current board of directors and will officially begin on July 1, 2011.

블루투스SIG 개요
1998년에 결성된 블루투스 SIG는 블루투스® 기술 표준을 관리 및 감독하는 비영리 조직이다. 4만 개 이상의 회원사를 지원하고 있는 블루투스 SIG는 회원사들 간의 협업을 촉진하여 기술을 확장하고 세계적 수준의 제품 인증 프로그램을 운영하고 있다. 이를 통해 글로벌 상호운용성을 촉진하고 블루투스 기술에 대한 인지도와 이해 및 기술 도입을 향상시킴으로써 블루투스 브랜드 가치를 성장시키는 새로운 사양을 제공한다.

웹사이트: http://www.bluetooth.com