Freescale announces Make It Challenge featuring Kinetis microcontrollers

SEOUL--(Korea Newswire)--Freescale Semiconductor’s (NYSE: FSL) Kinetis microcontroller (MCU) portfolio built on the ARM® Cortex™-M4 core continues to generate tremendous momentum. Building on that momentum, Freescale today announced the Make It Challenge featuring Kinetis MCUs (“Challenge”), which offers eligible contestants an opportunity to develop an innovative embedded application design using Freescale Kinetis product families for the chance to win up to $11,000 (USD) in cash prizes.

Since its industry-first introduction at the Freescale Technology Forum (FTF) in June 2010, the Kinetis MCU portfolio has quickly established itself as a leader in the fast growing market for MCUs based on the ARM architecture. In less than a year, Freescale has brought to market an extensive portfolio of pin-, peripheral- and software-compatible Kinetis MCU families with cutting-edge low power and mixed-signal innovation. The portfolio includes numerous human-machine interface (HMI), connectivity, safety and security peripherals, as well as the support of an expansive Freescale and third-party ecosystem.

“We’re challenging the industry to get its creative energies flowing with this design contest,” said Geoff Lees, vice president of Freescale’s Industrial & Multi-Market MCU business. “The Make It Challenge is a great opportunity for talented engineers to learn more about our Kinetis MCU families, and we’re looking forward to seeing the innovative designs they’ll submit.”

About the Make It Challenge: Kinetis MCUs
To be eligible to participate in the Freescale Make It Challenge featuring Kinetis MCUs, contestants must first complete the Challenge registration form and submit it to Freescale online or by facsimile transmission, courier, express delivery or U.S. mail.

The Challenge consists of several rounds, which include taking an online quiz about the Kinetis MCU families, submitting a design paper proposing the entry, building a prototype, and submitting a video to explain the design and showing the benefits of the working prototype. Contestants are offered significant discounts on hardware tools and a time-bound version of the CodeWarrior Development Studio for Microcontrollers v10.1 Professional Edition, please see contest rules for details. Contestants must complete the requirements for each round to be eligible to proceed to the next round.

Freescale will announce 10 semifinalists during the week of Aug. 15 and award each of them a $1,000 cash prize to build a working prototype of their design. Registered attendees at the ARM Technology conference, Oct. 25-27, 2011, at the Santa Clara (Calif.) Convention Center, will vote on videos provided by the semifinalist contestants to explain their designs. The three semi-finalist contestants whose videos receive the highest number of votes will become the three finalist contestants and will visit Freescale headquarters in Austin, Texas, to meet with Kinetis MCU product experts and demonstrate their working prototypes.

Freescale will formally announce the first-, second- and third-place winners on Nov. 21, 2011, and in addition to their cash prizes, they will receive complimentary registration to attend FTF Americas in June 2012. The first-place winner also will receive a $10,000 cash prize, second place will receive $5,000 and third place will receive $2,000.

One-stop-shop enablement offering
All Kinetis MCU families come with a powerful suite of software and tools, including Freescale’s complimentary, full-featured MQX™ real-time operating system with integrated Ethernet and USB stacks, as well as support for low/no-cost Graphic LCD and Encryption plug-ins. Also bundled with Kinetis MCUs is the Eclipse™-based CodeWarrior 10.1 integrated development environment (IDE) with Processor Expert – providing a visual, automated framework to accelerate the development of complex embedded applications. Freescale continues to enable rapid evaluation and hardware prototyping with Kinetis Tower System modules and a growing range of peripheral modules, including Wi-Fi, sensing and precision analog. Kinetis MCUs are also supported by the expansive ARM ecosystem, including development tools from IAR Systems, Keil, Green Hills Software, Segger and CodeSourcery.

For more information and official rules and entry forms for the Make It Challenge featuring Kinetis MCUs, visit www.freescale.com/KinetisChallenge.com.

About the Freescale Technology Forum
Created to drive innovation and collaboration, the Freescale Technology Forum (FTF) has become the developer event of the year for the embedded systems industry. The Forum has drawn more than 40,000 attendees at FTF events worldwide since its inception in 2005. Our annual flagship event, FTF Americas, will take place June 20-23, 2011, in its new location in San Antonio, Texas.

Website: http://www.freescale.com

Contact

Minkyong Kal
Marketing communications
Freescale Semiconductor, Inc.
82-2-3440-7205