Dachis Group Launches Social Performance Monitor
Social Performance Monitor (SPM) is the first subscription service and third social measurement application offered by Dachis Group. In addition to Social Performance Monitor, Dachis Group offers the Social Business Index, a free site that ranks the performance of the world‘s most social brands, and Social Portfolio Insights, an application that enables brands to assemble and track their global portfolio of social accounts and coordinate with the individuals that manage them. Dachis Group’s suite of social measurement applications is available today by visiting www.socialbusinessindex.com.
“The world's largest companies and top brands are realizing the unique brand engagement potential, along with the powerful measurability and traceability inherent in social media,” said Jeff Dachis, CEO, Chairman and Founder, Dachis Group. “With the launch of Social Performance Monitor, Dachis Group continues its mission to provide brand marketers with performance tools to measure the true value of their investments and efforts in social marketing. Uniquely, Social Performance Monitor can bring clarity and definition to the once amorphous concept of social media measurement for brand marketers.”
Social Performance Monitor is a software-as-a-service (SaaS) application that enables organizations to gain insight into the business benefits delivered by social across brand marketing business outcomes including Brand Awareness, Brand Love, Brand Mindshare, and Brand Advocacy. It leverages a unique set of insights to isolate the specific impact of brand marketing initiatives:
Performance Insights: Metrics and underlying measures correlated to brand marketing business outcomes (starting with Brand Awareness, Brand Love, Mindshare, and Advocacy) for the specific geographic region, brand, and organization where the marketing initiatives occurred.
Event Correlation Insights: Correlation between performance and external events (product launches, mergers, acquisitions, marketing campaigns, etc.) that may account for performance fluctuations to help isolate the contribution from social marketing efforts (vs. external forces).
Content Insights: Correlation of performance to social marketing activities and behaviors to assist with attribution of specific actions to business benefits received.
Conversation Insights: Analysis and evolution of long running conversation topics that result from behaviors and marketing activities to understand the attributes of the content or strategy that resonate with the engaged market and insight into how that content shapes the psychographics and opinions of the audience.
Trend Insights: Trending insights to help understand relative performance over time vs. industry, competitive, and best in class performance.
Benchmarking Insights: Provide region, subsidiary, department, and competitive benchmarking to help organizations zero in on where outsized increases and decreases in specific metrics and measures are originating.
Insight Engine: An analytics engine that monitors all of the above for your brands, regions, departments, and subsidiaries to highlight the specific insights that need attention or action.
“As social has matured into a mission critical component of a brand‘s marketing mix, simply measuring ‘Likes and Followers’ is no longer adequate for marketers to measure the impact and return of their significant investments in social marketing initiatives,” said Erik Huddleston, CTO and EVP Product, Dachis Group.
Social Performance Monitor is being used by major brand marketers from a variety of industries to provide insights and intelligence used to drive Social Performance investments.
The Dachis Group‘s family of Social Business Intelligence applications is powered by the company’s big data analytics platform which analyzes the Social Business Graph of more than 25,000 companies and 30,000 brands, including over one hundred million social accounts, processing several hundred million social signals through the use of natural language processing, semantic analysis, machine learning, and clustering algorithms with updates in near real time.
To learn more:
Register at the Social Business Index: http://www.socialbusinessindex.com
Social Performance Monitor: http://www.dachisgroup.com/measure-your-social-performance/
Sign up for an upcoming webinar: http://www.dachisgroup.com/events
Website: http://www.dachisgroup.com
Contact
Jenny Murphy
Dachis Group
Send Email
+1-512-275-7825
This news is a press release provided by Dachis Group. Korea Newswire follows these editorial guidelines.
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2012년 12월 21일 18:29
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2012년 12월 21일 18:28