NIELSEN: KOREA RANKED THE 5TH GLOBALLY AMONG TOP 10 CREDIT CARD USING MARKETS

- KOREAN CONSUMERS (39%) RANKED THE 1ST GLOBALLY AMONG THOSE WHO RELY ON FINANCIAL PLANNER/ADVISER ON THEIR INVESTMENT DECISION

- KOREAN INVESTORS (56%) ARE CONSERVATIVE ON INVESTMENT RISK…FEMALES (63%) ARE MORE CONSERVATIVE THAN MALE INVESTORS (51%)

뉴스 제공

닐슨아이큐코리아

2012-07-12 09:38

뉴욕--(뉴스와이어)--Korea ranked the 5th globally among top 10 credit card using markets, according to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. Nielsen’s study shows that 7 out of 10 Korean consumers (70 percent) indicate they use credit cards as a common payment method for dining, shopping and entertainment activities.

The Nielsen Global Survey of Investment Attitudes surveyed between February 2 and February 27 with more than 28,000 Internet respondents in 56 countries shows that credit card usage in highest in Israel (84 percent), followed by Hong Kong (76 percent), France (75 percent) and Turkey (75 percent). China (70 percent) ranked the 5th together with Korea.

Korean consumers also prefer to pay with cash(67 percent) and debit cards(36%) while majority of the global consumers pay with cash(80 percent), followed by credit cards(52 percent) and debit cards(43 percent).

Of those that use credit cards, most of Korean consumers (85 percent) indicated they repay all of their credit cards in full each month, which is higher than the global average (68 percent) and ranked the 4th globally amongst the total markets surveyed.

“Through this survey, we can reaffirm that credit cards usage in Korea is much higher and analysed why Korean consumers prefer credit cards to cash when it comes to a common payment method. It is because that Korean consumers utilize credit cards as not only a payment tool but also an investment technique by making use of a variety of benefits such as discount and point saving provided by credit cards company.” said SeongRim Sohn, director of financial industry research in Nielsen Korea.

Finance/Investment Decisions

Nielsen’s survey shows that when making personal finance or investment decisions, nearly 4 out of 10 Korean investors (39 percent) said they seek advice from a financial planner/adviser, which ranked the 1st globally among the total markets surveyed. On the other hand, nearly half of global (49 percent) and Asia Pacific respondents (47 percent) said they rely on themselves and even don’t trust anybody else. (See graph 1)

Perception on Investment Risk

When asked about perception on investment risk, Korean consumers show conservative attitude. 16 percent of Korean investors said “I would be very concerned about any volatility and will not accept any potential loss of principal” and 40 percent indicated that “I am conservative, but can accept some minor fluctuations in my portfolio's value and some potential loss (+/-5%) of principal”. Particularly, Korean female investors (63 percent) are more conservative than male investors (51 percent). (See graph 2)

Investment Transaction Channels

Three-quarters of Korean consumers investing their money use online banking (75 percent) for their investment transactions, followed by bank (physical branch, 68 percent) and mobile phone (31 percent).

When examining global investors by age, Nielsen finds that while 75 percent of younger investors aged 21 – 29 use online banking to conduct investment transactions, 60 percent of investors aged 50 – 59 and 50 percent of consumers aged 60 and over do so. Comparatively, 15 percent of investors aged 50 - 59 use mobile phones for their investment transactions while 41 percent of consumers under 20 and 35 percent of consumers aged 21 – 29 do so.

“Although concerns exist around security, consumers are seeking information through their mobile phones for investment decisions. The adoption of this platform is greatest amongst younger age groups and as the level of smartphone penetration accelerates, mobile usage for investment decisions is expected to grow accordingly, becoming a vital tool for making swift investment transactions and capturing different investment opportunities on the go.” said Sohn.

닐슨아이큐코리아 개요
NIQ(NielsenIQ)는 선도적인 소비자 인텔리전스 기업으로, 소비자 구매 행동에 대한 가장 포괄적이고 신뢰할 수 있는 이해를 제공하며 새로운 성장 기회를 발굴하도록 지원한다.
NIQ는 세계 최대 수준의 데이터 자산과 세분화된 소비자 및 유통 측정 데이터, 그리고 수십 년간 축적된 AI 모델링 전문성을 결합해 기업이 복잡한 데이터를 실행 가능한 인사이트로 전환할 수 있도록 돕는 의사결정 솔루션을 제공한다.
현재 NIQ는 90개 이상의 국가에서 사업을 운영하며, 전 세계 인구의 약 82%와 7조 4천억 달러 이상의 소비 지출을 커버하고 있다. 클라우드 기반 플랫폼, 고급 분석 및 AI 기반 인사이트를 통해 The Full View™를 제공함으로써 브랜드와 유통사가 소비자의 구매 행동과 구매 이유, 그리고 다음 행동 방향을 보다 명확하게 이해할 수 있도록 지원한다. 자세한 내용은 www.niq.com에서 확인할 수 있다.

웹사이트: https://nielseniq.com/global/en/