Citibank Korea Launches a Book Event with YES24 to Cheer up Customers in Their 30s and 40s

News provided by
Citibank Korea Inc.
Oct. 10, 2012 10:26
SEOUL--(Korea Newswire)--Citibank Korea (CEO, Ha Yung Ku, www.citibank.co.kr) launches the ‘book event’ with YES24 from October 10 to November 18 to present books containing encouragements and comforts from the mentors of this era. Customers can take part in the event both at the Citibank Korea website and the YES24’s official blog(blog.yes24.com/yesblog).

Since two companies host the event together, there are two different sub-events. First, a book “Takes a thousand shakes to become an adult” by professor Nan-Do Kim will be presented to Citibank Online banking transfer customers through a lottery drawing. Second, if customers post titles of the books they want to read on the YES24 official blog, the books will be sent to them through a lottery drawing. Customers can select books among “'A book must be the axe for the frozen sea within us”, “No time to be sick for those who are in their 40s” and “Men dream a different world in the library”.

A Citibank official said “the bank came up with the idea to encourage those who are in their 30s and 40s who are leaders of the current era but feel a heavy burden at the same time.” The Citibank official also stated, “I look forward to high participation from those who want to read good books during autumn through online banking transfer or one line of comment.”

Money transfer fee tied to Online banking (Internet banking, VM Mobile banking, Smartphone banking)is fully exempt for all Citibank customers for up to

10 transactions per month with no conditions.

Website: http://www.citibank.co.kr

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