iriver and Soundbuzz Announce Music Download Store Partnership
The Soundbuzz music store with iriver launches in Asia and Australia this year (excluding Japan and Korea). It offers iriver customers immediate access to Asia’s largest catalogue of Chinese, Korean, Japanese and Indian music as well as international tracks and albums.
Soundbuzz’ music repertoire of more than 300,000 songs will be further boosted through the iriver partnership, under which Soundbuzz will be supplied with Korean music from the FunCake(www.FunCake.com) online music store. In return, Soundbuzz will supply its Asian content to FunCake customers, particularly Bollywood music, Mando and Canto pop. FunCake is owned by Reigncom subsidiary, Yurion, and is a Korean-based online music service.
With this new service, iriver customers in Asia and Australia will be easily be able to buy and listen to selections of Asian music on their PCs and MP3 players. The Soundbuzz store will immediately load onto customers’ PCs when they install their new digital music player via a CD that comes in all river boxes.
Alternatively, existing iriver owners will be able to load the software of the music store onto their PCs via a free download they can obtain from the iriver website.
The relationship between iriver, Yurion and Soundbuzz is at the forefront of moves by content companies and consumer technology manufacturers worldwide to link their businesses in a way that delivers compelling entertainment offerings to consumers at the touch of a button.
Andrew Yang, vice president of Reigncom Global Operations, said: “Our intent with the Soundbuzz partnership is to provide an enhanced experience for our iriver customers by offering them seamless access to all the music they want for their MP3 players. Additionally, we can leverage Soundbuzz’ presence throughout Asia as a distribution point for our FunCake Korean music content.”
According to In-Stat, 104 million portable music players are expected to ship by 2009, up from 27.8 million units in 2004. Growing demand is largely being driven by falling prices, the increasing availability of legitimate online music stores and smaller hard disk drives.
According to Soundbuzz CEO, Sudhanshu Sarronwala: “The embedding of our online music store in iriver’s very popular digital music players means that the millions of iriver owners in Asia and Australia can purchase, store and play in one place all their music from Soundbuzz’ massive international and Asian music catalogue. It provides three key benefits to customers - ease-of-use, affordability and convenience - in one simple package!”
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