YeahMobi Says Big Data Allows Mobile Affiliate Platform to Raise App Promotion Results
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“Bigger and more valuable user acquisition is crucial for the global app and game development business. It would be great if we could better apply big data to the mobile affiliate platform, and YeahMobi‘s success this year with Boyaa’s ”Texas Hold 'Em“ just goes to prove it,” says CEO Peter Zou.
Mainly, the affiliate market has the opportunity to gather a vast amount of data, and can use it in the first instance to select the most effective sales channels. This way, the affiliate platform can save costs and raise products' ROI.
At the same time, having detailed analysis helps developing businesses. Not only can it save promotion costs at the early stages, but it can also give feedback on user account movement at the mid-to-late stages, so businesses can adapt their products in good time. For example, businesses can check which game outposts are causing drops in user accounts, and see which stages a user account will play to until it stops paying. A real-time response that provides this sort of data can help businesses to optimize their products and raise their LTV.
The combination of these three things - the big data affiliate platform, developing businesses and mobile channels - can promote a mutually beneficial market.
Contact
Sfezen
Email: Send Email
Phone: +19162593287
Country: China
Website: http://www.yeahmobi.com
This news is a press release provided by NDP Media Corp.
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2014년 4월 21일 08:00
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2014년 3월 18일 08:55