Global Talent Solutions Leader Pinstripe & Ochre House Officially Becomes Cielo, Unveiling New Brand Identity

- Debut of New Brand Coincides with the Launch of the Firm's First Annual Cielo Talent Activation Index

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May. 13, 2014 17:40
BROOKFIELD, WIS.--(Business Wire / Korea Newswire)--Pinstripe & Ochre House, the world’s leading global talent acquisition and management partner, today unveiled its new brand identity and name, Cielo. The rebranding reflects the successful integration of U.S.-based Pinstripe, Inc. and UK-based Ochre House, which joined forces in July 2013, leveraging the combined company's global scale and entrepreneurial agility to deliver transformational talent solutions to its clients worldwide. The announcement also coincides with the launch of the firm’s annual Cielo Talent Activation Index, which demonstrates the increasing importance of developing a sustained people advantage.

“Today‘s announcement represents an important milestone for our company, our customers and our global team as we continue to work as one company to deliver remarkable business outcomes,“ said Sue Marks, CEO of Cielo. ”We recognize that, in today’s business environment, the impact of talent is rising as never before, separating the leaders from the laggards. Spanish for ‘sky,’ Cielo represents ascendance and unlimited opportunity. We know that when an organization has the very best talent, perfectly aligned with its vision, strategy and culture, the sky truly is the limit."

With nearly 1,000 global employees, the Cielo identity reinforces the firm’s culture of service excellence and its commitment to delivering comprehensive, talent solutions that are tailored to meet clients' exact needs and geographic footprint. Through the use of innovative practices, cutting edge technologies and deep industry expertise, Cielo provides clients with a consultative perspective that aims to challenge conventional thinking and deliver better business outcomes.

“Accel-KKR‘s ongoing support of Cielo underscores our belief in the company’s ability to continuously reinvent the global talent acquisition and management industry and position itself as a true market leader,” said Greg Williams, managing director at Accel-KKR, a leading private equity firm. “The seamless integration of Pinstripe and Ochre House, which occurred while simultaneously expanding the firm’s global capabilities and client base, is a testament to Cielo's exceptional leadership team. We look forward to working in partnership with Cielo as it continues to grow by offering innovative solutions to its clients and rewarding careers for its employees."

Reaching for Cielo

Through deep internal input and an exhaustive external market analysis, including extensive research among customers, analysts, industry influencers and prospects, the firm identified an opportunity to create a brand that reflects its unique position in the market.

The Cielo name represents a new force in strategic talent solutions - one that brings unlimited opportunities for clients to create a sustainable competitive advantage through people. The joining together of Pinstripe & Ochre House created a powerful, agile and innovative global talent solutions provider that understands that talent is rising in impact and importance. Cielo works with clients to architect strategy and activate results through differentiated, world-class and worldwide capabilities.

Additionally, in order to best serve its Executive Search clients, the firm has announced the rebranding of Carmichael Fisher in the Middle East to Moorland Gray. Moorland Gray combines regional expertise with global reach to provide clients with the board- and C-level talent it takes to rise above the competition.

TAAHEED’s talent solutions business, also acquired by Ochre House in 2012, will become a part of Cielo, further enhancing the firm‘s ability to meet its clients’ workforce needs in the MENAT market.

Activating Talent

To further demonstrate the crucial role of talent in today‘s marketplace and to evaluate best practices across the globe, the firm has also launched its first annual Cielo Talent Activation Index. Cielo’s inaugural study shows that the impact of superior talent strategies on organizational performance goes beyond incremental improvements to achieve differentiated and measureable progress against priority strategic business objectives.

Of the more than 750 senior HR and talent executives surveyed worldwide, those in high-performing organizations felt more confident in their company's future. In fact, 71% of high-performers rated their workforce strategies as “excellent” in terms of supporting their organization’s objectives over the next three years. Similarly, 69% of high-performers - compared to only 7% of underperformers - believe their organizations are “very prepared” to adapt to changing workforce demands and the new generation of workers that will emerge by 2020.

Contributing to this preparedness, the study found that high-performing organizations have succeeded at creating effective approaches to address eight key areas:

1. Embracing workforce work-life balance
2. Using data and analytics to create workforce strategies
3. Using sophisticated metrics to measure workforce quality
4. Quantifying the business impact of workforce
5. Embracing cultural diversity
6. Applying workforce segmentation models to planning and decision-making
7. Motivating and managing workers of all generations effectively
8. Utilizing an effective value proposition to attract top talent

Within these areas of focus, high-performers significantly outshine their peers. In fact, high-performers were 16 times more likely than underperformers to rate their support for flexible work-life strategies as “excellent” (65% vs. 4%) and 12 times more likely to rate their use of data and analytics to inform their workforce strategies as “very effective” (72% vs. 6%).

These eye-opening gaps, among others, detailed in the Cielo Talent Activation Index, show strong evidence that progressive talent strategies have a positive business impact on organizational capability and performance. Forward-looking, high-performing organizations work to empower employees with strategies that accommodate diverse needs, while also driving towards common goals. Most importantly, they are able to leverage their people strategies to deliver better business outcomes here-and-now, and tomorrow and everywhere.

For more information on the Cielo Talent Activation Index and its methodology, please visit or contact Bethany Perkins at 262-439-1443 or

About the Index

The Cielo Talent Activation Index surveyed more than 750 human resources executives within large enterprises. The study was fielded as an online survey and through computer assisted telephone interviews (CATI). Study data is broken out for three geographic regions (North America, Western Europe and the Middle East) and six industries (healthcare, life sciences, manufacturing, technology, financial services and consumer brands).

About Cielo

Cielo is the world’s leading provider of global talent acquisition and management solutions. In May 2014, the company rebranded to reflect the successful integration of U.S.-based Pinstripe, Inc. and UK-based Ochre House, which combined to become the largest independent provider of strategic recruitment process outsourcing (RPO), search solutions and talent consulting services worldwide. Cielo leverages its global scale, customized, innovative solutions and entrepreneurial agility to help clients achieve sustained people advantage and outstanding business outcomes. Through world-class, technology-enabled solutions, Cielo serves clients primarily in the financial and business services, consumer brands, technology and media, engineering, life sciences and healthcare industries. Cielo’s global presence includes nearly 1,000 employees, serving more than 90 clients across 57 countries in 26 languages. This footprint includes Moorland Gray, the largest and most successful executive search firm in the Middle East and North Africa. Cielo knows talent is rising - and with it, an organization's opportunity to rise above. For more information, visit



For Cielo
Aven James