Tommy Hilfiger to Celebrate 30th Anniversary with Exclusive Fashion Show and New Store Opening in Beijing, China
- As part of his global 30th anniversary tour, iconic American designer Tommy Hilfiger will visit Beijing for a special program including his 30th anniversary runway show and the opening of the largest ‘Tommy Hilfiger’ store in China.
Mr. Hilfiger’s visit will also mark the grand opening of the largest Tommy Hilfiger store in China, located in Beijing’s prestigious In88 shopping center. For the first time in the country, the new two-story location will showcase Hilfiger Collection, the pinnacle of the Tommy Hilfiger brand’s design offerings. The premium women’s collection blends the brand’s Americana heritage with contemporary influences and luxurious textiles, and features designs that premiere on the runway during New York Fashion Week.
“For the first time, we’ll transport our entire New York runway show to a new setting abroad,” said Tommy Hilfiger. “I’m excited to bring the spirit of an authentic American football game to China and share the unique experience as part of our 30th anniversary celebrations. It’s the perfect platform to share our signature style and brand values across men’s and women’s fashion with a new audience in China, and a great way to celebrate the opening of our largest store in the country.”
“Since we entered the Chinese market, it has been an important region for the expansion of our global business,” said Daniel Grieder, CEO, Tommy Hilfiger. “Today, with our solid foundation of over 100 stores across the country, we are able to embark on a number of exciting strategies focused on unlocking the growth potential, sharing our all-American heritage, and expanding our brand presence and business.”
The two-story Tommy Hilfiger store at the In88 shopping center spans over 500-square-meters (5,400-square feet) and reflects the brand’s “classic American cool” DNA. The first floor showcases women’s sportswear, Hilfiger Collection and accessories including Italian-made footwear and bags, while the second floor features the Tommy Hilfiger Tailored and men’s sportswear collections.
Bespoke décor reflects the brand’s all-American heritage and is inspired by a blend of tradition and modernity, from over-dyed patchwork rugs, vintage furniture and antiques to digital screens and custom-designed lighting fixtures. The store’s visually striking façade stretches over 30 meters along two sides of the mall, while large windows host high-resolution digital screens that display the latest Tommy Hilfiger advertising campaign videos and imagery, creating an engaging and immersive brand experience.
Mr. Hilfiger’s 30th anniversary trip to China will be complemented by an extensive digital program designed to engage the Chinese consumer and shared globally via Tommy Hilfiger’s social media channels, including Weibo and Wechat. Friends and followers of the Tommy Hilfiger brand are invited to join the conversation using #TommyChina.
There are over 1,400 Tommy Hilfiger stores in over 90 countries worldwide including global flagships in seven locations: Fifth Avenue, New York (September 2009); the Champs-Élysées, Paris (November 2010); Brompton Road, London (August 2011); Omotesando, Tokyo (April 2012); Regent Street, London (November 2012); Robertson Boulevard, Los Angeles (February 2013); and Schadowstraße, Düsseldorf (August 2013). Anchor stores are located in Amsterdam, Beijing, Berlin, Bogotá, Buenos Aires, Cannes, Cologne, Dublin, Florence, Frankfurt, Hamburg, Helsinki, Hong Kong, Istanbul, London, Luxembourg, Madrid, Mexico City, Miami, Milan, Montréal, Moscow, Mumbai, Munich, New York, Osaka, Panama City, Santiago, São Paulo, Seoul, Shanghai, Singapore, Sydney, Vancouver, Vienna, and Zurich.
About Tommy Hilfiger
With a brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, athletic apparel (golf and swim), socks, small leather goods, home goods and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the Tommy Hilfiger and Hilfiger Denim brands is available to consumers worldwide through an extensive network of Tommy Hilfiger and Hilfiger Denim retail stores, leading specialty and department stores, select online retailers, and at tommy.com.
About PVH
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, and Ike Behar.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150430006131/en/
Website: http://www.pvh.com
Contact
Tommy Hilfiger
Asia Pacific:
Eric Reed
Vice President, Marketing & Communications
+852 3916 1336
eric.reed@tommy.com
Europe:
Mark Fleming
Director of Communications, EMEA
+31 (0) 20 709 8074
Mark.Fleming@tommy.com
North America:
Zach Eichman
Vice President, Global Corporate Communications
+1 212 548 1938
ZachEichman@tommy.com
Latin America:
Lisa Bressler
Director of Marketing & Communications
+1 212 548 1365
lbressler@tommy.com
This news is a press release provided by PVH Corp..
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2015년 5월 28일 15:45
