Multimedia, Inc. Announces Another First: Movie Theater Advertising in Brazil
ORLANDO, FLA.--(Business Wire / Korea Newswire) April 26, 2016 -- Multimedia, Inc. (www.multimediausa.com), the leading U.S. based international media representative, is proud to announce another important addition to its portfolio of worldwide exclusive represented OOH Brazilian media: Kinomaxx, a leading provider of movie theater advertising in Brazil.
In the market since 1997, Kinomaxx has an extensive know-how with ideas that offer multiplatform actions to make your brand appear beyond the screen. Kinomaxx operations cover 1,100 movie theaters throughout the country with more than 64 million viewers. Its portfolio includes 51 VIP areas, 8 IMAX screens, and 64DX screens.
Kinomaxx delivers advertisers a targeted marketing opportunity in a unique environment with an attentive audience, with multiple consumer touchpoints, and the flexibility of pre-show entertainment or lobby displays. The exponential growth in cinema advertising everywhere is attributed in part to the introduction of digital platforms. The digital pre-show format uniquely enables cinema advertising providers to offer programs that seamlessly screen advertising and entertainment content.
The cinema audience is unique in that it is attentive, engaged, and comprised of young, affluent, and well educated consumers who aren’t distracted by phones, remote-control devices, electronic media, or many other daily tasks. Cinema viewers are a captive audience.
This year, Multimedia celebrates its 25th anniversary serving advertising agencies and direct accounts worldwide. Multimedia is the exclusive advertising representative for leading Brazilian media, such as the general interest newspapers O Globo and O Estado de S.Paulo, the business newspaper Valor Econômico, and Época magazines - Época and Época Negócios, and their digital outlets.
Among OOH premium products the company proudly represents the two major Brazilian airports Sao Paulo Guarulhos International and Sao Paulo Viracopos on an exclusive worldwide basis. São Paulo Bus Shelters, presented by Otima, and Airport Eco Media, presented by Coletiva, are two excellent advertising opportunities represented by Multimedia worldwide.
Multimedia is the only media representative in the United States that represents leading media from all BRIC countries - Brazil, Russia, India, and China. The company represents leading print and digital newspapers from Latin America, Europe, Asia, and the Middle East. It operates a network of 82 agents in 31 countries across the world and has its own sales team headquartered in Orlando, Florida.
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