Delfino Intelligent Capsule Machine officially landed in China, First Station: Chengd
In this year, Delfino Intelligent Capsule Machine project will also land in Changsha, Wuhan, Chongqing, and Xi’an. According to Shizuo Kiyotaki, the chairman of Japan Okura Consortium said, “the company will increase the brand awareness of existing brands by expanding the range of goods sold in China.”
Delfino’s ambitions in China
At present, the cost of twisting eggs in China is between 20 to 40 yuan. Most of the twisting eggs are fake and made with low-quality dolls inside. There are only a few operators owns IP legitimate license content. In addition, the product update cycle is slow, and cause the loss of consumers.
Delfino is decided to change the market with its new business strategies. Delfino will cooperate with Disney, Takara Tomy, Buka Comics and other well-known IP. It will greatly enrich the copyright personas of twisted eggs.
These Delfino machines will be quickly spread out multi-channel in China, such as offline KA, high-end retail supermarket, cinemas, and more than 2000 marketing scenarios. By the end of 2019, Delfino machines will place 11400 set of Delfino Intelligent Capsule Machine in 1140 locations in China.
Shizuo Kiyotaki said that in the early stage, Delfino will directly introduce the existing IP twisting egg products from Japan. Then, It will be produced and supplied to the domestic markets in Jiangsu, China.
Industry insiders believe that Delfino Intelligent Capsule Machine project will change the current Chinese capsule market. This is also the first step for Delfino to take the largest IP license in China.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190502005773/en/
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