By Wishtrend Launches at JCPenney Beauty

By Wishtrend’s exclusive launch in JCPenney’s new beauty department

Launching at 10 select retail locations...planning to expand to 600 stores by 2023

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Nov. 03, 2021 09:48
SEOUL--(Korea Newswire)--By Wishtrend, a skincare brand of Wishcompany (CEO Park Sung-ho), a brand, content, and commerce company, announced that it will be launched at JCPenney Beauty, a new U.S. beauty curation store.

JCPenney Beauty is a beauty curation store launched exclusively by JCPenney, a large U.S. department store. There will be a total of five items launched in the store, including ‘Mandelic Acid 5% Skin Prep Water,’ the main product of By Wishtrend.

By Wishtrend is a skincare brand with high functionality that was started after gathering feedback from over 500,000 customers on, a global e-commerce platform. By Wishtrend focuses on excluding harmful ingredients and formulating synergistic and effective ingredients in order to develop skincare products with actual, satisfactory results. A special characteristic of By Wishtrend’s products is that they are named after the ingredients and contents themselves so the consumers can easily identify the function of the product.

Since its launch in 2015, By Wishtrend has entered major offline channels such as Selfridges, the UK’s leading department store, and & Other Stories, a global SPA brand. By Wishtrend has also been expanding its distribution network to 12 European countries.

“JCPenney Beauty plans to expand into more than 600 stores by 2023,” said Kwak Seung-Hyun, Head of Wishcompany’s North-American Market Growth Team (NAMG). “This is an exciting opportunity that will strengthen the position of By Wishtrend in the U.S. market.”

Meanwhile, By Wishtrend products can be purchased online on the Onnuri Pharmacy store and By Wishtrend’s Naver Smartstore.

By Wishtrend:
By Wishtrend on Naver Smart Store:



Wishcompany (Communication Lab)
Jenny Shin
+82 70-4366-3412
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