Conviva Teams With Experian to Expand Audience Measurement Capabilities for Streaming Publishers
The Combination of Conviva’s Census-Level Data and Experian’s Demographic Data Gives Publishers the Deep Audience Insights Advertisers and Marketers Demand
“With TV evolving and streaming services continuing to become more prominent among consumers, it’s imperative for publishers to help advertisers properly measure the effectiveness of their CTV campaigns,” said Aimee Irwin, Senior Vice President of Strategy and Partnerships for Experian Marketing Services. “Our relationship with Conviva creates another pathway for us to provide publishers with advanced metrics and robust demographic data, solving for the ongoing TV measurement challenge.”
In addition to being invaluable to advertisers, Conviva and Experian’s household-level demographics enable marketers to create targeted marketing strategies to increase engagement and acquisition. Marketers can leverage the newly available streaming video demographics to build new or emerging customer segments, overlay streaming and social video demographics, measure cross-brand household reach to identify areas for cross-promotion and uncover content consumption trends to improve promotions and recommendations.
“Measuring census-level content and advertising with single sensor provides better context and supports publisher teams working cross-functionally to maximize engagement and revenue,” said Keith Zubchevich, CEO of Conviva. “With Experian data integrated into Conviva’s platform, we are providing publishers with the most detailed, accurate and anonymized first-party data available.”
Conviva is the census, continuous measurement and engagement platform for streaming media. Powered by our patented Stream Sensor™ and Stream ID™, our real-time platform enables marketers, advertisers, tech ops, engineering and customer care teams to acquire, engage, monetize and retain their audiences. Conviva is dedicated to supporting brands like CCTV, DAZN, Disney+, Hulu, Paramount+, Peacock, Sky, Sling TV, TED and WarnerMedia as they unlock the incredible opportunity in streaming media. Today our platform processes nearly 3 trillion streaming data events daily, supporting more than 500 million unique viewers watching 200 billion streams per year across 4 billion applications streaming on devices. Conviva ensures digital businesses of all sizes can stream better—every stream, every screen, every second. To learn more, visit www.conviva.com.
Experian is the world’s leading global information services company. During life’s big moments - from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers - we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly and organizations to prevent identity fraud and crime.
We have 20,000 people operating across 44 countries and every day we’re investing in new technologies, talented people and innovation to help all our clients maximize every opportunity. We are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index.
Learn more at www.experianplc.com or visit our global content hub at our global news blog for the latest news and insights from the Group.
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