“Not having fun is a waste of time!” - PUMA CEO Bjørn Gulden and Giorgio Chiellini Talk About Leadership

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PUMA SE Frankfurt Stock Exchange PUM
May. 12, 2022 14:00
HERZOGENAURACH, GERMANY--(Business Wire / Korea Newswire)--PUMA CEO Bjørn Gulden and Giorgio Chiellini, who captained the Italian national football team to success at Euro2020, talked about their careers, outstanding leadership skills and the importance of having fun, in a video interview published as part of the sports company’s annual report.

In a professional career that spans more than 20 years, Giorgio Chiellini made more than 420 appearances for his club, Juventus, and became one of the most capped players in the history of Italy’s national team. 2021 was an extremely emotional year for him, as he won Euro2020 with Italy.

“I shared my feelings with my teammates and with the people at home in front of their TV screens. This was probably the secret of my performance,” he said. “I wanted to enjoy and celebrate all the emotions the tournament brings with it.”

In 2021, PUMA recorded its best-ever performance both in terms of revenues and operating profit. Bjørn Gulden, who also started out as a professional football player, said that leadership was a very complex topic and it depended on each person individually.

“You need to find your way and see that your style has an impression on people,” he said. “Giorgio’s attitude as a leader inspires me. You can see, when he’s on the pitch, he makes the other ten players better and that’s the job of a leader.”

When it comes to attitude, both agreed that having fun is crucial to stay motivated in the long term.

“Not having fun is a waste of time. You spend most of your time at work. I strongly believe that if you like what you do, you perform better,” said Bjørn Gulden.

At 37 years old, Giorgio Chiellini says he wishes he had realized the power of a positive attitude earlier.

“I managed to change my state of mind during my career (…) Now I can pay more attention to the situation than I used to when I was angry or yelled at my teammates. I lost a lot of energy on the pitch like that,” Giorgio Chiellini said.

For the full video interview, please visit PUMA’s 2021 annual report by visiting https://annual-report.puma.com/2021/en/ .


PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 16,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

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Kerstin Neuber
Corporate Communications
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