“Functional Art” by Braun and Virgil Abloh - Co-Created for the Brand’s 100 Years in 2021 - Features in the First Museum Exhibition Devoted to Abloh’s Work
Braun sponsors Brooklyn Museum’s presentation of Virgil Abloh: “Figures of Speech”
To celebrate 100 years of ‘good design’ in 2021, Braun entered a one-of-a-kind collaboration with Abloh that saw him delve into the Braun archives to update and co-curate the 1965 ‘Wandanlage’ hi fi audio wall unit with Braun’s design team into a “functional art” piece. It is the first time that the public will see the “functional art” during the exhibition at the Brooklyn Museum.
Ben Wilson, Director of Communications at Braun Design, said: “When designing and co-creating the reimagined Wandanlage hi fi audio wall unit with Virgil Abloh, our aim was to bring to life the ethos of ‘good design’ - design that is Simple, Useful and Built to last - to broader audiences beyond purist design lovers. We are delighted to be supporting sponsors of the Brooklyn Museum’s “Figures of Speech” exhibition, and to share the “functional art” piece with all for the first time.”
More information about the collaboration can be found at www.Braun.com, and tickets for Virgil Abloh: “Figures of Speech” are available here: https://my.brooklynmuseum.org/events/017eea48-4a99-d4a8-54e8-557e86eae162
Braun, a subsidiary of Procter & Gamble, was founded in Germany in 1921, develops and manufactures a wide variety of small domestic appliances that marry technical innovation, reliable quality and distinctive design. These range from electric shavers and beauty products to household appliances, watches and speakers. Braun products enjoy worldwide distribution. Please visit www.braun.com for the latest news and in-depth information about the Braun brand.
Photos/Multimedia Gallery Available: https://www.businesswire.com/news/home/52761632/en
This news is a press release announced by the provider. The media can use this material for reporting. Korea Newswire is committed to verifying the reliability and transparency of providers and eliminating content errors in accordance with editorial guidelines. If you have any issues with the press release, please let us know.
News provided byBraun