TOM FORD Announces Leadership Appointments for Brand Image and Communications and Media
Rebecca Mason joins TOM FORD as Senior Vice President, Global Brand Image
Paolo Cigognini joins TOM FORD as Senior Vice President, Global Communications and Media
“An exceptional brand steward, Rebecca brings a deep understanding of luxury brand storytelling. Her proven expertise will ensure that the brand image of TOM FORD continues to deliver visually arresting, bold concepts that elevate the iconic TOM FORD vision of modern luxury glamour,” said Jesel.
Cigognini joins TOM FORD with twenty years of global luxury marketing and communications experience. Previously, Cigognini served as Chief Marketing Officer at Alexander McQueen and held leadership roles in marketing and communications at Bottega Veneta, Dolce & Gabbana, and Bulgari. As Senior Vice President, Global Communications and Media, Cigognini will oversee brand equity, strategic communications, paid, owned and earned media, talent and brand voice, for all categories of TOM FORD. Cigognini will report to Guillaume Jesel with matrix reporting to Lelio Gavazza, CEO of TOM FORD FASHION.
“Paolo is a world class, strategic communications leader with exceptional experience working with Creative Directors in fashion. He has deep expertise in driving luxury aspiration and elevating brand equity to deliver business results,” said Gavazza.
ABOUT TOM FORD
TOM FORD is a global luxury house offering exceptional women’s and men’s fashion, accessories, eyewear and beauty. Founded in 2005 by Tom Ford, the brand is known for modern luxury glamour. In 2023, Peter Hawkings was appointed Creative Director. The Estée Lauder Companies is the sole owner of TOM FORD and has long-term licenses with Ermenegildo Zegna NV for TOM FORD FASHION and Marcolin Group for TOM FORD EYEWEAR.
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