PPG announces Purple Basil as 2025 Color of the Year
Color boldly represents trend towards movement and change
Purple Basil is a sophisticated, elegant color that works well in both traditional designs and edgier applications. As a purple, it’s warm enough to be inviting but cool enough to create an air of mystery. The tension between blue and red qualities within the color imparts a kinetic energy, perfectly complementing the 40 paired hues in PPG’s four 2025 color palettes: Extra Celestial, Bio-Fuse, Artificial, and Earth and Archive.
“It’s a transformative time with endless new possibilities we haven’t even imagined, driven by new tools that are bolstering human creativity,” Peterson said. “Consumers are embracing this time of change and movement, and we’re seeing color trends reflect the need for dynamic colors, moving past the soft, more banal, safe color choices in favor of now rich jewel tones, deeper earthen pastels and ancestral-inspired midtones.”
In industrial design applications, Purple Basil and the colors from the Kinetic global color theme palettes speak to consumer needs for innovation, adaptability and a sense of movement. Whether it's in consumer products, architectural applications like windows and doors, office furniture, or automotive applications, these colors provide a fresh and dynamic aesthetic.
“Purple Basil is a mid-tone color with a neutral undertone that makes it rich, multidimensional and comforting. It’s a warmer statement color that is still slightly desaturated, making it a nuanced neutral,” said Peterson.
Purple Basil was selected through the collaboration of dozens of PPG color stylists. PPG’s color forecasting process is comprehensive, taking into account the social, cultural, and political dynamics that influence trends worldwide. The color styling team evaluates these dynamics in every region of the world to create a collection that resonates with diverse audiences.
To learn more about PPG’s Color of the Year and the Kinetic global color theme, visit our website at www.ppg.com/industrialcoatings/en-US/coty.
PPG: WE PROTECT AND BEAUTIFY THE WORLD®
At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and specialty materials that our customers have trusted for more than 140 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $18.2 billion in 2023. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com.
CATEGORY Industrial Coatings
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Website: http://www.ppg.com
Contact
PPG
Industrial Coatings
Alicia Cafardi
+1 412 510 1907
acafardi@ppg.com
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