NIQ Achieves Certification as Google Meridian Partner
Certification strengthens NIQ’s position as a global leader in media outcomes measurement.
Google's Meridian is an open-source Marketing Mix Model (MMM) designed to help businesses measure marketing effectiveness and optimize ad budgets across various media channels. By joining a select group of certified partners, NIQ is collaborating with Google to advance outcome measurement standards and introduce new innovations that complement NIQ’s proprietary MMM solution - helping make high-quality measurement more accessible to marketers everywhere.
New Meridian innovations include the enhancement of search measurement by accounting for organic search volume and improved video Reach & Frequency measurement. Together, these innovations make media impact measurement more comprehensive, helping advertisers optimize future investments to maximize real-world outcomes.
“This certification marks a major milestone in our mission to empower advertisers and media owners with best-in-class tools for measuring media impact faster, deeper, and more efficiently,” said Jason Tate, General Manager of Marketing Effectiveness at NIQ. “By combining innovation in open-source marketing effectiveness measurement with NIQ’s proprietary expertise, we’re delivering transparent, scalable, and accurate MMM solutions across global markets.”
As a Meridian-certified partner, NIQ brings deep MMM expertise to the platform’s open-source framework, helping clients expand the scope of their marketing effectiveness research while complementing NIQ’s robust suite of outcome-based solutions. This ensures marketers have proven and flexible measurement options to meet their unique needs, regardless of industry, market, or strategy.
About NIQ:
NIQ is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Our global reach spans over 90 countries covering approximately 85% of the world’s population and more than $7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. For more information, please visit www.niq.com.
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Contact
NIQ Global Intelligence plc
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This news is a press release provided by NIQ Global Intelligence plc.
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09:30
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11월 20일 14:05