Maharah Signs Manpower Brand License Agreement to Strengthen Its Role as a Gateway for Global Companies Entering Saudi Arabia
Maharah Human Resources Company (“Maharah”) announced that it has signed a brand license agreement (BLA) with ManpowerGroup to operate its business in the Kingdom of Saudi Arabia under the global “Manpower” brand. The agreement was concluded on the sidelines of the U.S.-Saudi Investment Forum held in Washington, D.C.
Maharah signs Manpower brand license agreement to strengthen its role as a gateway for global companies entering Saudi Arabia, during Saudi-U.S. Investment Forum, 2025, in Washington D.C. (Photo: AETOSWire)
ManpowerGroup, listed on the New York Stock Exchange (NYSE:MAN), is recognized as one of the world’s largest workforce solutions companies. It operates more than 2,100 offices in around 75 countries and territories, providing integrated solutions in temporary and permanent recruitment, professional services, and outsourcing for a wide range of sectors and companies worldwide. Each year, ManpowerGroup helps millions of individuals secure employment opportunities across a broad spectrum of industries and skill levels.
Under the agreement, Growth Avenue Investment Company, a wholly-owned subsidiary of Maharah, will operate the licensed Manpower business in the Saudi market, which will enable a comprehensive suite of human resources services, including permanent and temporary staffing, professional recruitment solutions, outsourcing, and specialized workforce services, leveraging ManpowerGroup’s global expertise and international network.
Drawing on its experience in government localization programs and in enabling talent in professional roles, Maharah is working to reinforce its position as a gateway for international companies planning to enter the Saudi market. Maharah Human Resources Company is a Saudi joint stock company listed on the Saudi stock exchange, with paid-up capital of SAR 475 million. It is regarded as a leading company in the human capital services sector, providing integrated workforce solutions and professional services that cover more than 240 professions across major sectors.
*Source: AETOSWire
View source version on businesswire.com: https://www.businesswire.com/news/home/20251120073399/en/
Website: https://maharah.com/
Contact
Maharah Human Resources Company
Bassam Ibrahim Khwaileh
b.khwaileh@maharah.com
This news is a press release provided by Maharah Human Resources Company.
